The brand says it remains dominant on the streets of Saudi Arabia, boasting over 100 000 vehicles on the Kingdom's roads.
Tom Lee, the managing director of MG Motor Middle East, took to social media to publicly address customers' concerns in the Kingdom. Lee shared his contact number to have the public contact him directly.
According to the brand, this hands-on approach not only provided a platform for customers to voice their concerns but also instilled unwavering confidence that every situation, feedback and query received personal attention with immediate solutions provided directly by MG Motor's senior management.
The initiative was complemented by an Out-of-Home takeover where the WhatsApp number was prominently advertised across three major cities in the Kingdom:
- Riyadh
- Jeddah, and
- Dammam.
MG Motor says that critical cases that emerged through the MD's WhatsApp channel were promptly identified and resolved with immediate effect. The team assisted individual car owners, addressing concerns promptly and directly, demonstrating a high level of dedication to customer satisfaction.
"Customer satisfaction remains at the forefront of our business. With a deep understanding of our Saudi customers, their preferences and aspirations, we are driven by a passion for service excellence as we embark on this journey to further refine our services and products in the Kingdom," says Lee.
MG Motor says the initiative also involved the introduction of new social media handles and the creation of market-specific content, which was designed to resonate with local tastes and preferences.
The brand concludes that under the slogan 'Driven by passion' and a renewed focus on customer-centricity, it is poised to redefine the automotive experience in Saudi Arabia.
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