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<i>OFM</i> to host annual <i>OFM</i> Chip 4 Charity in 2024

OFM to host annual OFM Chip 4 Charity in 2024

Media

The annual Shoprite Checkers OFM Chip 4 Charity returns in 2024, for a 20th year, bringing together golf enthusiasts for a series of exciting events in Kimberley, Kroonstad, and Orkney. All proceeds will go towards local charities and beneficiaries. There are Shoprite Checkers vouchers worth R50 000 up for grabs for all players across the three events.

 
OFM to host annual OFM Chip 4 Charity in 2024
OFM
Chip 4 Charity
Bianca Smit
Shoprite Checkers OFM Chip 4 Charity
Shoprite
Checkers
Shoprite Checkers vouchers
Golf fundraiser

Why OOH Needs to Feature in Your Next Gen Z Campaign

Why OOH Needs to Feature in Your Next Gen Z Campaign

Marketing

Generation Z — or those born between 1996 and 2010 — are currently a big focus for marketers, who are intent on discovering what makes this elusive demographic tick, says Mali Motsumi-Garrido, sales director at Tractor Outdoor. 

 
Why OOH Needs to Feature in Your Next Gen Z Campaign
OOH
Out of Home
Out-of-Home
GenZ Marketing
Marketing for GenZ
Gen Z Campaign

Media24 Accelerates Transition to Digital News

Media24 Accelerates Transition to Digital News

Media

Media24 has announced that it is considering the closure of the print editions of five newspapers while evolving three of them into digital-only brands. It has also accepted an offer to purchase its community newspaper portfolio and media logistics operations. 

 
Media24 Accelerates Transition to Digital News
Media24
Digital News
Transition to Digital News
Newspapers
SA newspapers
Digital-only
Digital-only newspapers

Optimising Your Journey from PR to Lead Generation for Maximum Impact

Optimising Your Journey from PR to Lead Generation for Maximum Impact

Publicity

While many businesses understand the importance of public relations to ensure their brand is positioned correctly with their target audience, some become impatient and demand leads, says Judith Middleton, CEO of DUO Marketing and Communications. 

 
Optimising Your Journey from PR to Lead Generation for Maximum Impact
PR to lead generation
PR
Public relations
Lead generation
DUO Marketing and Communications
Judith Middleton

Primary and Selective Demand Advertising: What You Need to Know

Primary and Selective Demand Advertising: What You Need to Know

Marketing

Advertising is a broad industry, and it can be categorised according to geographical context, target markets, media used and so much more. One such categorisation is primary versus selective demand advertising. This article gives an overview of this distinction and its importance. 

 
Marketing
Marketing tips
Primary demand marketing
Selective demand marketing
Why is my marketing not working
How to improve marketing strategy
How to increase marketing reach
What does selective demand mean
What does primary demand mean
Supply and demand
Selective demand advertising
Primary demand advertising
Market share
Primary vs selective demand
Primary versus selective
Stimulate demand through marketing
Stimulate demand through advertising

MANZI Water Celebrates Opening 105<sup>th</sup> Outlet in SA

MANZI Water Celebrates Opening 105th Outlet in SA

Publicity

MANZI Water, a player in the prepared water industry, has announced the opening of its 105th outlet in South Africa, marking a significant milestone in its journey to provide South Africans with safe, clean drinking water.

 
MANZI Water Celebrates Opening 105th Outlet in SA
Manzi Water
Manzi Water outlet
Clean water
Drinking water
Safe drinking water
Prepared water
Prepared water industry

LinkedIn as a Marketing Tool — in 300 Words or Less

LinkedIn as a Marketing Tool — in 300 Words or Less

Marketing

Using LinkedIn can sometimes feel like going to the second page of Google search results: We only go there when we are looking for something really specific or when we are hoping to fill or find a job. But if marketers really know what they are doing, LinkedIn can be a valuable marketing tool. 

 
LinkedIn
LinkedIn tips
Marketing
Marketing on social media
Marketing on LinkedIn
How to market on social media
How to market on LinkedIn
LinkedIn marketing
LinkedIn marketing tips
Is LinkedIn effective for marketing
Is LinkedIn good for marketing
The benefits of using LinkedIn for marketing
How to promote your business on LinkedIn
How to promote your brand on LinkedIn
LinkedIn marketing strategy

Journalism Tips from Penelope Featherington aka Lady Whistledown

Journalism Tips from Penelope Featherington aka Lady Whistledown

Media

Journalists! You must make haste! The latest season of Bridgerton has left us all feeling wanting more — so naturally, we've all binged the previous seasons. Watching Penelope being the diamond of the season when it comes to writing has given this writer some journalistic inspiration that I wish to share with the ton! 

 
Journalism Tips from Penelope Featherington aka Lady Whistledown
Journalism tips
Writing tips
Lady Whistledown
Bridgerton
Bridgerton Netflix
How to write like Lady Whistledown
Penelope Featherington
Journalism tips from series
Pseudonym as a writer
Crafting a Unique Voice
The Art of Being a Wallflower
The Pros of Anonymity

Worldcom OOH Carries Out Successful Tourism Campaign for City of Madrid

Worldcom OOH Carries Out Successful Tourism Campaign for City of Madrid

Marketing

Worldcom OOH, a company specialised in strategy, planning and implementation of Out-of-Home (OOH) and digital campaigns, has announced that it successfully carried out a campaign in collaboration with Irismedia to promote tourism in the city of Madrid.

 
Worldcom OOH Carries Out Successful Tourism Campaign for City of Madrid
WorldCom OOH
Tourism Campaign
City of Madrid

McCann Joburg and Mugg & Bean Celebrate Successful Collaboration

McCann Joburg and Mugg & Bean Celebrate Successful Collaboration

Marketing

McCann Joburg and Mugg & Bean have celebrated the ongoing success of their two-year partnership with renowned plant-based expert Chef Mokgadi Itsweng. This collaboration continues to enhance the Mugg & Bean menu, offering customers a variety of sustainable and health-conscious choices. 

 
McCann Joburg and Mugg & Bean celebrate successful collaboration
McCann Joburg
Mugg & Bean
Mugg & Bean campaign
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