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Three Tips on How PRs Can Make the Most Out of AI — In 300 Words or Less
The wonderful world of AI is rapidly developing, and for PRs, it can be used as a super tool. In this article Saads Abrahams from media update is sharing three tips on how PRs can make the most out of AI.
From Screen to Store: How Movie Remakes Guide Legacy Brands
Ever wonder why it's so easy to go back to the old classics? Venelize de Lange from media update explores what legacy brands can learn from movie remakes, and how they always keep their audiences coming back for more.
Social Media Lessons From the Central Perk Couch — In 300 Words Or Less
Looking for ways to turn followers into a tight-knit community? Take a seat on the Central Perk couch. Venelize de Lange from media update uncovers why Friends remains an emblem of lasting community and how you can incorporate it into your social media strategy.
Why PR Is Different From Marketing, Advertising and Communications — In 300 Words Or Less
Public relations can be confusing at times, especially when trying to distinguish it from intersecting disciplines. Venelize de Lange from media update explains how you can differentiate public relations from other disciplines and why it is important.
Content Creator Red Flags, Reality TV Style [Infographic]
Reality TV is built on drama, competition and personalities — just like the world of content creation. In this infographic, Saads Abrahams from media update is sharing some content creator red flags, reality TV style.
Mastering The Algorithms
Every social media platform runs on an algorithm — the invisible hand that decides who sees your content and when. For creators, brands and businesses, understanding these algorithms is the key to boosting visibility and engagement. So, read along as Saads Abrahams from media update breaks down how to master each platform's algorithm.
Blogging Lessons From Wednesday Addams — In 300 Words Or Less
Is Emo the new Barbie? The latest release (and success) of the Wednesday season makes us all wonder. media update's Venelize de Lange explores what valuable lessons bloggers can learn from the lead's unapologetically dark persona.
Datara Consolidates Global Operations of LeadRobot, Elevating Enterprise Data Activation and AI Workflow Capabilities
Datara unites LeadRobot under one global architecture — elevating data activation, AI workflows, and privacy-first advertising for enterprises worldwide. One roadmap. One platform. One trusted partner.
Crisis PR in the Social Media Era — In 300 Words or Less
Social media is instant, which means that the speed of a crisis is also instant. In this article, Saads Abrahams from media update unpacks the real-time nature of social media crises and how PR pros can protect — and even strengthen — brand reputation under pressure.
Tips On Pinterest: How to Build Your Pin Community [Infographic]
Venelize de Lange from media update unpacks Pinterest's latest tips for content creators, showing how to grow a loyal following and foster engagement on the platform. With audiences actively searching for ideas on Pinterest, these insights will help you shape your 2025 content strategy.
Having taken over as Centre Manager at Crocworld Conservation Centre in Scottburgh earlier this year, Susan Badat has aimed to uplift those around her through mindflul leadership and the Diamonds 2.0 Development Programme.
Why do some brands stick in our minds — and wallets — while others fade into irrelevance? Ulli Applebaum, internationally recognised brand strategist, has said that the answer has been hiding in plain sight, and is one of marketing's most overlooked yet most essential concepts: brand associations.
As South Africa celebrates Women's Month 2025, the Impilo Collection Foundation has called on citizens, corporates and communities to help close the gap — 2 100 bras short of their symbolic goal of collecting 8 849 bras — one for every metre of Mount Everest.
Growthpoint Properties (JSE: GRT) has joined with Africa's first open blockchain-enabled Renewable Energy Certificate (REC) exchange, Fuel Switch for the launch of certified clean energy trading for tenants, with its e-co2 green energy initiative going live in October.
AdHive Group has celebrated ten years with a bold new campaign, '10 TO TAKEOFF', aimed at highlighting the agency's commitment to creativity, curiosity and the belief that African stories deserved to be told with craft, courag, and conviction.
In today's era of digital saturation, consumers encounter hundreds of visual and emotional stimuli daily. Product quality alone no longer differentiates a brand. The battle ground has shifted into the subconscious mind, where impressions are formed and decisions are made long before logic enters the picture.
Now in its third year, the Level Up Series is a flagship business development programme, hosted by the Greater Tygerberg Partnership (GTP) designed to accelerate SMME growth and connect local entrepreneurs with industry experts, funders and future customers.
In the busy and loud exhibition environment, where information is at overload and senses are saturated, the margin for being remembered and overlooked has come down to one simple thing: your stand.
Hosted by media personality Sne Dladla, the event has drawn in an audience of leaders from advertising, publishing, technology and brand marketing sectors. Alongside creative agencies, corporates and entrepreneurial innovators.
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