"We are so proud to have won the Ask Afrika Icon Brands™ Award
yet again, and we believe that this stands testament to the fact that we continue to provide products that not only change people's lives but that meet their unique lifestyle requirements and ever-changing budgets," says Laurence Hillman, CEO at 1Life Insurance.
"It also demonstrates our ability to map consumer needs and to truly meet these in dynamic market conditions," adds Hillman.
The Ask Afrika Icon Brands™
initiative celebrates brands that South Africans are most loyal to. Being the largest benchmark of its kind in South Africa, the survey measures brand loyalty across 194 product categories and nearly 1 000 brands — setting the industry leaders apart from the rest. These are brands that are distinct because customers build a lasting emotional connection to them, according to the awards.
"It is an honour for our team to receive such a prestigious award — more so in such a volatile and competitive environment where brand loyalty is very fragile. Being able to show up for our clients each day is what we strive for, be that in new products, claims or service. To be acknowledged by South Africans as a brand that lives up to this is significant to us," says Siphelele Sokhela, brand manager at 1Life Insurance.
1Life Insurance says that in October 2023, it was listed as one of the coolest insurance brands at the Sunday Times GenNext Awards
— another significant milestone for the brand, given its aspirations and efforts to grow within this market.
Furthermore, 1Life Insurance received the 2023 PWC SA Insurance Index Report Award
for achieving a high positive net sentiment — a second year of recognition in these awards and providing further testament to the strides the brand is making in the local market when it comes to consumer sentiment.
1Life Insurance says that its mission is simple: to change lives by providing customers with affordable and personalised financial plans and services that allow them to create generational wealth.
The insurance company adds that the journey, from the consultation phase, is about more than just securing new business — it is about customer satisfaction and ensuring that every customer's needs are met, according to their unique requirements.
"The world has become so fast-paced and demanding. That is why, for us, it is important that we meet our customers where they are — from simplifying the process of getting cover to continuously staying in touch across our digital and traditional platforms. This means that we walk with them all the way, ensuring that their journey to building wealth is an easy one," Sokhela says.
"Customer-centricity is at the forefront of our innovative approach. As such, these accolades validate that we are moving in the right direction as a business. Not just as a premium insurer, but also for our ethos of helping our customers remain secure, attain financial freedom and build wealth, despite the current economic challenges," concludes Hillman.
For more information, visit www.1life.co.za
. You can also follow 1Life Insurance on Facebook
or on Instagram
. *Image courtesy of contributor