According to the company, the new CEO brings a wealth of experience and industry expertise, backed by a proven track record of success in the marketing sector.

Having been part of the founding team at Acceleration, an early adjacent player in the marketing technology consultancy and digital transformation field, van Niekerk then went on to lead the global data business at both WPP Digital and Wunderman Thompson. Most recently, he held the position of Global CEO at Edisen, a leading video AI and content production company.

Incubeta says that over the past year, van Niekerk has also served as a non-executive board director, providing valuable insights and strategic direction that have contributed to the company's growth and success.

During this time, van Niekerk has developed a deep understanding of Incubeta's global operations and vision. This, combined with the exceptional leadership and results demonstrated over his career, makes him the ideal candidate to take the reins from Incubeta's current global CEO Lars Lehne, and steer Incubeta into its next chapter, the company adds.

"I have known the Incubeta team since their inception, and could not help but be impressed by their growth trajectory and marketplace impact," says van Niekerk. "I jumped at the chance to join the board, and I am extremely honoured to be stepping into the role of global CEO."

"We are in an exciting period in which it is less about digital marketing and more about marketing in a digital world. Incubeta is in a great position to lead this change, with strong foundations already laid in data, AI and cloud technologies. The team here at Incubeta is exceptionally talented; together, we will continue embracing change and innovation to unlock further growth and value delivery for our clients," adds van Niekerk.

"We are delighted to welcome van Niekerk as our new global CEO," says Mike Ossendrijver, chief business officer at Incubeta. "His extensive experience in leading creative and data-driven marketing specialists, along with his deep understanding of Incubeta and its culture, make him uniquely qualified to lead us into the future."

"We are confident that under van Niekerk's leadership, Incubeta will continue to build on the incredible work started by Lars — driving further growth and innovation and exceeding the expectations of our global clients and partners,"  Ossendrijver adds. 

The company says that as global CEO, van Niekerk will focus on:
  • progressing Incubeta's strategic initiatives
  • expanding its global presence, and
  • fostering a culture of innovation and collaboration.
Incubets concludes that van Niekerk's leadership will be instrumental as the company continues to evolve alongside the rapidly changing marketing landscape while driving high-quality work that exceeds client requirements.

For more information, visit www.incubeta.com. You can also follow Incubeta on LinkedIn, X or on Instagram. 

*Image courtesy of contributor