Provenzano will provide a comprehensive guide to preparing for and capitalising on the growing demand for cross-border advertising placements including essential strategies for media owners aiming to attract global advertisers.

This entails the adoption of scalable technologies and systems that adeptly manage complexities, including currency exchanges and varied data segments, according to WOO.

J-C Conti is CEO of VIOOH, a leading global digital OOH marketplace. He leads a team of digital OOH tech experts developing and managing VIOOH's platform, which connects buyers and sellers in a premium marketplace, making OOH easily accessible. 

Conti will dispel many of the myths affecting programmatic DOOH, including the accusations that it is designed for low value inventory and programmatic will cannibalise some existing revenue streams. Programmatic 2.0 is here to stay, he will say, and OOH media owners need to embrace it to be competitive in an ever-changing media landscape.

WOO CMO Richard Saturley says, "Two of the biggest issues facing OOH are the need to attract international and global advertisers by giving them what they need and making the medium easier to buy at scale. We couldn't have two more expert industry pioneers to examine these issues in depth than Vistar's Michael Provenzano and VIOOH's Jean-Christophe Conti."

Individuals are encouraged to click here for the draft programme and to register. The event will be held between Wednesday, 5 June and Friday, 7 June. 

For more information, visit or contact [email protected].

*Image courtesy of contributor