CSA specialises in creating and executing culture campaigns and artist partnerships for brands and agencies across the continent.

Meanwhile, dentsu is known for its pioneering work in communications innovation. The combined expertise promises to deliver cutting-edge marketing insights and trends to Zambia with a focus on the burgeoning creator economy. 

"We couldn't be more thrilled to be collaborating with CSA and growing our existing relationship. This is a strategic cross-border African partnership, and we're excited to be bringing the Zambian industry best-in-class learnings and valuable insights into how to grow their business through digital age advertising and marketing," says Chishimba Musonda, MD of dentsu Zambia.

The announcement at the ZIM Annual Conference will mark a significant step in bringing advanced media and marketing solutions to Zambia, providing advertisers and business owners with invaluable insights into effective creator engagement, innovative communications solutions, and the importance of cultural relevance in brand marketing, says the duo. 

"To acquire relevance, brands simply cannot ignore the importance of those who influence culture. Today, people are more influenced by media than anything else, which means that brands need to integrate into culture and create authentic, entertaining content that mobilises and moves their audience," concludes Davin Phillips, executive director at CSA, who will deliver a keynote speech at the conference. 

Titled 'How Culture and Entertainment Drive Brand Salience', the speech and workshop co-hosted by dentsu Zambia will focus on integrating social and earned media into brand marketing strategies.

The session will cover a range of topics, including:

  • practical insights on how to ensure a good brand-talent fit
  • impactful brand narratives, and
  • innovations to measure and maximise ROI.

For more information, visit www.dentsu.com. You can also follow denstu on Facebook, LinkedIn, X or Instagram

*Image courtesy of contributor