Le Borgne will give an exclusive insight
into how the world's biggest Out-of-Home (OOH) media owner leverages cutting-edge
technologies to enhance its operations, create incredible experiences and make
OOH accessible and dynamic, says WOO.
Le Borgne is responsible for
JCDecaux's global data strategy aimed at accelerating the digital
transformation of OOH media. In an extensive career, he has founded multiple
companies, including Adream, Actustar and Adledge and also worked at French
agency group Havas, Fifty-Five and MediaMath, adds WOO.
WOO says Le Borgne is uniquely positioned to
explore how data can be deployed as a benefit for the OOH industry as a whole
as it competes with the challenge from internet-based media businesses.
WOO CMO, Richard Saturley, concludes, "There can be no better guide to the opportunities and challenges of the
data revolution than Sylvain. He is an acknowledged expert on data-based
technologies in every aspect of media while JCDecaux, with his leadership, is
pioneering many of the developments transforming the Out-of-Home
industry."
Individuals are encouraged to register for the congress here.
For more information, visit www.worldooh.org or contact Richard Saturley at [email protected].
*Image courtesy of contributor