The appointment sees the boutique South African public relations and influencer marketing agency take on the mandate to support Netflix's growing presence across the region, with a focus on culturally relevant, story-led campaigns, says the agency.

For OnPoint PR, the partnership is rooted in a long-standing belief that African stories deserve to be told with depth, nuance and global relevance.

This year marks OnPoint PR's 16th year in business, making the appointment a meaningful moment in the agency's journey and a reflection of its aim for continued growth and evolution, says the agency.

With a client portfolio that includes Absa South Africa, Spur Corporation, White Star, Savanna, Global Citizen and clients across lifestyle, consumer and entertainment sectors, OnPoint PR aims to be uniquely positioned to elevate Netflix's brand profile and engagement within the region.

"This is a proud moment for us. We are really looking forward to being part of the incredible team at Netflix and contributing to the stories coming from the region and the world in a meaningful way. There is so much richness, talent and perspective across the continent, and we're excited to help bring those stories to life and connect them with audiences both locally and globally," says Fatima Ouanssaidi, Co-Founder and CEO of OnPoint PR.

"For us, great publicity starts with understanding the story at its core and how it connects with people. Netflix has an incredible slate of content, and we're excited to work closely with their team to amplify these stories in a way that feels authentic, culturally relevant and impactful across the region,” says Vista Kalipa, MD and Co-Founder at OnPoint PR.

Led by Kalipa and Ouanssaidi, OnPoint PR has aimed to build a reputation for delivering culturally resonant, strategically grounded quality work across Africa.

Netflix and OnPoint PR will collaborate with the aim to deepen audience engagement and strengthen the brand's presence across Sub-Saharan Africa, concludes the agency.

For more information, visit www.onpointpr.co.za. You can also follow OnPoint PR on Facebook, or on X.

*Image courtesy of contributor