There are things that every PR professional should try at least once, and it's difficult to know if you have tried everything. That's why we have put together a list of things that PR pros should give a try (if you haven't already)!

If you want to play along, then continue scrolling as media update's Saads Abrahams gives you the 411.

Never have I ever … Subscribed to a PR podcast

So there are about a million different podcasts available for you to listen and subscribe to. But did you know that there are podcasts for public relations professionals available? And the most magical thing about a podcast is that you have the ability to learn new things in the most convenient way possible!

As a PR pro, it is important to stay up to date with the latest trends and news. And the way we consume information these days (thanks to social media) is almost overwhelming. This is why subscribing to a podcast designed by PR professionals for PR professionals is legit the smartest move you can make!

But we don't want you to get too overwhelmed picking a podcast, so check out this article on some of the top PR podcasts available and what they are about: Podcasts for PRs.

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Never have I ever … Used an artificial intelligence tool

Artificial Intelligence (AI) is here, people! But fret not, it is not as scary as Hollywood makes it out to be and, also, it's not going to take your job. There are a whole lot of AI tools out there and the main aim of these epic tools is to make your life easier.

As a PR professional, you have a lot on your plate at all times. Finding the right AI tool can save you a lot of time and effort, making your day go by without so many hiccups.

There are AI tools that can help you:
  • create high-ranking SEO content
  • help you enhance your press releases by making sure that there are no grammatical errors, and
  • make them sound "fancier".

So, if you haven’t tried out an AI tool yet, then read this piece, Using AI for PR to get you started!

Never have I ever … Implemented an influencer strategy

If you didn't know by now, the most important people you need to get on your side are the influencers … (dun dun dun).

Influencers are the voice of the people, and working with them is an effective way to get your voice across to the masses.

But trying to implement an influencer strategy is a lot easier said than done, and if you haven't and you want to, then check out the Three ways that PR pros can enhance their influencer strategies in 2023.

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Never have I ever … Started a green campaign

Going green is the theme of life. Literally. And you might think is it really necessary — and simply put, yes it is. Not only will you be saving our one and only planet earth, but you will also be saving money! It's a win-win situation.

So, if you haven't started a green campaign yet, then you should take a look at this cool article that gives you Five ways to step up your green campaigns.

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Never have I ever … Used a project management tool

If you are looking for a great way to streamline your daily tasks and be able to juggle all of your clients' needs and wants, then you definitely need to try out a project management tool!

As a public relations professional, you need to be super organised at all times, and by using a project management tool, you are able to make sure that you are always on top of your game for each client — even when a PR crisis arises.

If you haven't made use of one yet, then read this article on Project management tools that every PR pro needs to know about to help you start.

What are some things you think every PR pro should try? Let us know in the comments section below.

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If you enjoyed this piece, then you should definitely check out How to become a PR genius like Kris Jenner.
*Image courtesy of Canva