Companies can actively contribute to combating environmental challenges and build stronger relationships with their customers — based on shared values of sustainability and responsible business practices.

This can be done by identifying the best ways to integrate ESG goals into business strategies.

Here are some critical areas for businesses to reflect on and consider when it comes to ESG goals:

1. Implement sustainable packaging

Reduce packaging or use recycled / reusable packaging where possible.

In recent years, an increasing number of companies — from small start-ups to large corporations have made the switch from single-use plastic to more environmentally friendly materials to reduce their environmental impact and carbon footprint.

Seek out FSC-certified packaging, look for plastic-free options and — if purchasing in large quantities — ask about bulk packaging to minimise waste.

In addition to the benefits of sustainable packaging, optimising the supply chain (choosing a mode of transportation that can help reduce carbon footprints, such as ocean freight or cargo flights that use sustainable aviation fuel) can make a difference.

2. Seek out more sustainable alternatives

Buy and use technology and products that prioritise sustainability.

When in the market for new office necessities, be aware of recycled materials and components and consciously seek out products that may be a more sustainable option.

Also, beware of greenwashing (when companies market their products to be more environmentally friendly than they are).

With consumer demand exploding for more sustainable products, many marketers have pivoted their strategy to make theirs more appealing and, at times, can overstate the true 'green' aspects of said product. Therefore, businesses and consumers should look for the details and a breakdown of specifics behind every claim, particularly as innovations emerge.

On that same note, companies should do their part and be careful on wording and use of terms like "environmentally friendly". By its nature, technology and other related products are not friendly to the environment but making significant efforts to reduce impact is what businesses should look for in vendors. Stay vigilant.

3. Reduce emissions when possible

Work remotely to reduce emissions caused by commuting. With more and more companies — from large enterprises to small to medium-sized businesses (SMBs) announcing their return to office — either in a hybrid or full-time capacity. Many folks are back to spending a good chunk of their day driving to and from their jobs.

If you and / or your employees have to commute, encourage alternative modes of transportation to help reduce one's carbon footprint: Carpooling, public transportation, and low-emission / zero-emission cars are all great options to explore if compatible with your commute or budget.

4. Support causes to make an impact

Donate to an environmental organisation or cause that aligns with your brand.

When thinking of the best ways for your business to support the sustainability cause, consider supporting an area where your brand can make an impact.

If needed, look for vendors who can assist or offer services to offset carbon emissions (such as Lenovo’s CO2 Offset Services), especially for larger projects that need to be outsourced.

Ensuring an organic fit between your business and your cause will help the environment and position your brand as an authentic partner in the collective effort to fight for sustainability.

5. Encourage mindful habits

Prevent over-consumption and wasteful practices.

Regardless of how large or small your organisation is, it's key to reduce unnecessary waste. Incorporating simple practices such as encouraging refillable water bottles, going paperless — or simply turning the lights off after leaving a facility may seem ridiculous to some, but over time — can make a difference.

Lastly, encourage employees to bring forward their ideas for increasing sustainability in the office and beyond. That way, no stone is left overturned or overlooked. When united with their body of employees, businesses are bound to establish a stronger response to combat over-consumption and waste.

Saving the planet is not just good for the world; it's good for business. Reflect on your sustainability goals to set your business up for long-term success that makes a lasting impact.

By adopting sustainable practices, businesses can contribute to a more sustainable future while reaping the rewards of a thriving and responsible business.

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