According to the Big Brothers Hug Foundation, following the release of the second-quarter crime statistics for 2023 / 2024, in South Africa there's been a recorded 10 516 rapes, 1 514 cases of attempted murder and 14 401 assaults reported cases of gender-based violence (GBV). 

These alarming statistics represent a significant threat to the safety and well-being of South Africans, indicating a high prevalence of gender-based violence and other serious crimes, says the foundation.

Therefore, it's crucial for every citizen to be concerned about this situation, as it directly impacts their communities and daily lives. The implementation of accessible educational programmes is a step forward, aiming to empower individuals with knowledge and tools to combat these issues, contributing to a safer environment for all, says the foundation.

According to the foundation, the campaign will raise awareness and address critical social issues, such as:

  • men's mental health
  • GBV
  • women abuse, and
  • human trafficking. 

The Big Brothers Hug Foundation says that the campaign will be integrated into several projects, including:

Video Messages

Powerful video messages from renowned South African cricketer Aaron Phangiso and the boys from Phangiso C.A.P Academy. These videos highlight the importance of mental health, the impact of GBV and the dangers of human trafficking.

Engagement with Special Schools

Interactive sessions within the Madibeng Municipality to educate students on mental health, GBV and human trafficking. Content is tailored to meet the specific needs of different age groups and educational levels.

Workshops and Seminars

Organised with the help of mental health professionals and advocates, these sessions promote a culture of support and understanding within the community. Topics include coping strategies, support systems and ways to combat GBV and human trafficking.

Cricket Tournament

A one-day event during the '16 Days of Activism against Gender-Based Violence', designed to bring the community together and further promote the campaign's message. The tournament will involve local cricket teams and community members, featuring educational stalls and activities to raise awareness.

School Visitations

Ongoing visits to various schools to provide educational workshops and interactive sessions focussed on building resilience, understanding mental health and recognising and preventing GBV and human trafficking.

Tshepiso James Kwakwa, founder of Big Brothers Hug Foundation, concludes, "We are thrilled to launch the 'Bowling for Change' campaign, which addresses some of the most pressing issues in our community today. By combining the power of sports, education and community engagement, we aim to foster a supportive environment and drive meaningful change."

For more information, visit www.bigbrothershug.cf. You can also follow the Big Brothers Hug Foundation on Facebook, X, or on Instagram. 

*Image courtesy of contributor