Global agency, IMA, has announced the majority acquisition of VF!, as part of its international growth strategy and commitment to expanding capabilities in the shopper marketing space.
As part of the acquisition, VF! will join IMA as part of the Activation and Experience vertical within The Smollan Group, enhancing the agency's end-to-end retail marketing function and broadening its ability to deliver impactful shopper experiences across global markets. The integration of VF!'s expertise will broaden IMA's offer across creative and strategic retail marketing, delivering solutions that drive measurable commercial impact, says the duo.
The acquisition marks a key strategic investment for The Smollan Group, within its Activations and Experience vertical. VF!'s specialist teams analyse shopper behaviour and market trends to develop strategic, data-led campaign briefs designed to unlock growth opportunities for clients. These insights then inform the creative and design process, resulting in branded displays, products, retail systems and immersive shopper experiences.
VF! Founder and CEO Scott Adcock will continue to lead the business as part of IMA, ensuring continuity for clients and employees while supporting the agency's next phase of growth. The VF! team will join the IMA team in the new offices in Cape Town, adds the duo.
Scott Adcock, says, "Joining IMA marks an exciting new chapter for VF!. Over the past 20 years, we have built a business centred on understanding shoppers and creating meaningful retail experiences that deliver commercial value. Becoming part of IMA gives us the opportunity to scale our expertise, collaborate across a broader global network, and continue delivering exceptional value to our clients."
Mike Smollan, Chief Brand Experience Officer at Smollan Group, adds, "VF! brings an outstanding track record in shopper marketing, deep strategic expertise, and an exceptional client portfolio. This acquisition furthers IMA's ability globally to create world-class experiences in physical and digital retail for the consumer, enhancing its ability to create connected brand experiences from awareness through to purchase."
About IMA
IMA is a global marketing agency delivering creative-led campaigns, activations, and brand experiences that create connections people buy, both emotionally and literally. Founded in Leeds in 1988, the agency has grown to operate across nine offices worldwide, including three locations in the United Kingdom as well as New York, South Africa, Dubai, Gibraltar and Amsterdam.?
IMA partners with brands such as Adidas, Jet2, Autotrader, and Decathlon to create work that resonates with audiences, builds loyalty, and drives tangible commercial results, concludes the duo.
For more information, visit www.ima.global. You can also follow IMA on LinkedIn, or on Instagram.
*Image courtesy of contributor