The agency also celebrated the induction of Co-Founder Reg Lascaris into the Loeries Hall of Fame and the appointment of Chief Creative Officer Carl Willoughby as Loeries Chairman.

A Legend's Recognition

Reg Lascaris's induction into the Loeries Hall of Fame comes 43 years after he and John Hunt founded Hunt Lascaris in 1983. It aims to recognise a career spent pushing the boundaries of what South African advertising could achieve, says the Loeries.

"When John and I started our agency, we were two extremely naïve and somewhat unknown individuals. As it turned out, our naïveté became one of our greatest strengths," says Lascaris. "Brave advertising requires brave clients — and we had many."

New Leadership at the Helm

Carl Willoughby's appointment as Loeries Chairman aims to come at a pivotal moment for the industry. He recently served as a judge in the Film and Film Craft categories, says the Loeries.

"The quality of the work at this year's Loeries felt extremely high. From the Bronzes all the way to the Golds, the winners should all be proud of their work," says Willoughby. "It's been an incredibly inspiring week. I was privileged not only to judge Film and Film Craft, but also to have the panel chaired by Susan Credle, an incredible, accomplished global creative leader."

"Over the next two years, I'd like to focus on strengthening the relationships between the various industry bodies. There is so much we can all benefit from one another," adds Willoughby.

Awards Across Multiple Categories

The agency's awarded work extends across integrated campaigns, media innovation, film and digital.

The agency's awards are as follows: 

Gold

  • Nissan: Geo Targeting Creativity
  • City Lodge Hotels: Effective Creativity

Silver

  • Windhoek: Comedic Impact
  • Windhoek: Creative Strategy
  • Windhoek: Integrated Campaign
  • Windhoek: PR and Media Communication Campaign
  • Windhoek: Film: Branded Content Film, Single
  • Windhoek: Print: Indoor Posters
  • Nissan: OOH: Transit and Air
  • Bernini: Print Advertising

Bronze

  • Windhoek: Digital: Use of Influencers
  • Nissan: Creative Use of Data-Driven Targeting
  • Nissan: Digital: Data-Driven Campaign
  • Nissan: Media Innovation: Single Medium
  • JC Le Roux: Print: Indoor Posters
  • McDonald's: Audio for Digital
  • McDonald's: Digital: Web Browser-Based Experience
  • Philips: SA Non-English Radio Station Commercials

Craft Certificates 

  • JC Le Roux: Print Crafts: Art Direction (Campaign)
  • Bernini: Print Crafts: Photography

For more information, visit www.tbwa.co.za. You can also follow TBWA on Facebook, X, or on Instagram. 

*Image courtesy of contributor