The Telkom Radio Awards honour and recognise exceptional and innovative excellence in the South African radio industry. OFM says that its dedication to not only excellence in the craft but also its loyal listeners was demonstrated in the entries the judges chose as finalists.
In the Community Project category, OFM's 'PinkTober' and 'Winter Drive' campaigns were selected as finalists. In 2023, OFM dedicated October to breast cancer awareness and raised funds for the Cancer Association of South Africa through Pink Pledge Wednesdays and Bowling4Boobies corporate lawn bowls evenings. The tally came to R575 000. This project raised over R1 million in 2024, demonstrating how Central South Africans take ownership of OFM's campaigns and stand together, says the radio station.
Earlier this year, OFM says that it also invited listeners, clients and stakeholders to come and play their part for charity during the popular Shoprite Checkers OFM Chip 4 Charity golf days and Boeries 4 Blankets fundraiser, which collected another R500 000, through an aligned winter drive to change lives.
In the Promotions / Stunt category, one of the broadcasting highlights of 2024 saw The Good Morning Breakfast broadcast from three different locations in the Free State, Northern Cape and North West simultaneously celebrate the start of the new school year. The OFM Cool Schools programme saw learners form part of the show's benchmarks like the get-up-and-go song and Money-for-nothing quiz while the presenters participated in activities like athletics, says the radio station.
"These nominations speak to the hard work that the OFM brand puts behind its campaigns. To be nominated by a jury of your peers is an absolute honour and reflects the hard work and commitment that the OFM Team puts towards its audience," says Tim Thabethe, OFM Programme Manager.
"It is our passion to serve the community with campaigns that are innovative, exciting and uplifting. We take so much pride in these nominations as we know we made a difference in the lives of others. OFM is privileged to be nominated and will continue to provide our listeners with more of these campaigns," says Anchen Lintvelt, OFM Sales and Marketing Manager.
"We have to congratulate ourselves on three nominations, especially being so pure and true to our listeners, partners, the team and our stakeholders. The dedication to uplifting the community and positively changing lives through the engaging programming and marketing of these events truly sets OFM apart," concludes Nick Efstathiou, Central Media Group CEO.
For more information, contact [email protected] or visit www.ofm.co.za. You can also follow OFM on Facebook, X, or on Instagram.
*Image courtesy of contributor