The category, made possible by ADC's exclusive partnership with Dreamina AI, part of ByteDance, recognises evolving creative craft and honours modern creators who are using AI as a creative partner to expand the boundaries of visual expression. There is no fee to enter, says the ADC.

According to the ADC, the jury for the new category includes:

  • Salma Aboukar, AI Design Partner, Silverside AI, London
  • Lars Bastholm, Founder, CCO, Bastholm Creative Consulting, Copenhagen
  • Ana Gomez Bernaus, Associate Creative Director, Buck, Los Angeles.
  • Taryn Crouthers, CEO, Spaceship, New York
  • Andrew Dobbie, Founder, CEO, MadeBrave, Glasgow
  • Fera, AI Filmmaker, Creative Technologist, Co-Founder, Mashed Potatoes AI, Lisbon
  • Sherina Florence, Founder, Chief Creative Architect, IABM, London
  • Stan Haanappel, Lead Designer, Partner, Studio Dumbar / DEPT, Rotterdam
  • Lauren Indovina, Director, Visual Artist, House of Indovina, Los Angeles
  • Manjula Nadkarni, Founder, CEO, Yuni, San Francisco
  • Tim Rodgers, Founder, Ace Workflow, New York
  • Iain Tait, Founder, Food Arts and Technology, London
  • Natalia Talkowska, CEO, NATALKA, London, and
  • Wesley ter Haar, Chief AI and Revenue Officer, Monks, Amsterdam.

Jury selection reflects the category's core mission: to evaluate AI-assisted work through a lens of creative intentionality, craft and conceptual strength, beyond technical execution alone, adds the ADC.

"Selecing the jury for this category was about credibility, not novelty," says Kevin Swanepoel, CEO, The One Club for Creativity. "We intentionally brought together creative leaders who understand craft, concept, and cultural relevance first, and who also have real, hands-on experience working with AI as part of a professional creative process. This jury reflects ADC's belief that AI work should be judged by the same rigorous standards that have defined great design for more than a century, with clarity of idea, creative intent and human judgment at the center."

Deadline for free entry in the new category is Monday, 16 March, with no extension. According to ther ADC, top winners will be awarded as follows:

  • One First-Place Winner — ADC Gold Cube and USD$6 000 cash prize.
  • Three Second-Place Winners — ADC Silver Cube and USD$4 000 cash prize each.
  • Six Third-Prize Winners – ADC Bronze Cube and USD$2 000 cash prize each.

About Dreamina AI

Dreamina AI is powered by its world-leading proprietary models, including the Seedream generative image model — which produces and refines high-quality 4K visuals from text prompts and up to 10 image references — as well as the Seedance video generation and OmniHuman AI avatar models, says the ADC.

Acting as a "camera for an imagined world", Dreamina AI enables creators to transform ideas into high-quality, production-ready visuals within seconds using simple text prompts, adds the ADC.

Entry Brief: "Imperfection"

Creativity can lose its spark when every element is perfectly polished and optimised. Therein lies the opportunity to celebrate the messiness, contradictions and lived experience that provide fuel for better AI tools and more creative ideas, says the ADC.

For the new ADC AI Visual Design-Dreamina AI category, entrants are asked to create work that honors imperfection and uses AI to complement, not erase, those qualities. Entries can take a variety of forms, including video, motion graphics, animation, or poster, adds the ADC.

As the Presenting AI Partner of the ADC 105th Annual Awards, Dreamina AI serves as the primary engine for this challenge, inviting professionals to prove that even in a digital age, the human spark remains the most essential component, says the ADC.

By harnessing the advanced generative capabilities of Dreamina AI to address the "imperfection" brief, entrants will demonstrate how the world's most sophisticated technology can be used to amplify the soul and contradictions of professional artistry, adds the ADC.

Entrants must be older than 18, and register on both the ADC 105th Annual Awards and Dreamina AI platforms to create accounts in order to use the AI tool. After registration, entrants get 1 000 credits added to their linked Dreamina AI account, which they will use on the platform to generate images and videos for competition entry, concludes the ADC.

For more information, visit www.oneclub.org. You can also follow The One Club on Facebook, LinkedIn, X, Instagram, or on TikTok.

*Image courtesy of contributor