Instagram has recently revealed a series of groundbreaking updates that have the potential to significantly transform the content strategies of influencers, creators and brands alike.

With these latest updates, Instagram has rolled out four new analytics tools that are centred around engagement, equipping creators with the insights necessary to gain a clearer understanding of what truly resonates with their audience.

We are taking an in-depth look at how these innovative metrics function and exploring ways in which you can leverage them to enhance your content strategy in the infographic below.

 

 

What are your thoughts on these new analytics? Let us know in the comments section below.

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For more Instagram tips, take a look at How to Use Instagram Formats to Guide Followers to Action — In 300 Words Or Less.

*Image courtesy of Canva