If you are looking for some tips to ensure that the social media pages you are managing are top-class and that you aren't doing anything that could hinder your pages' growth, you have come to the right place!

American social media content creators are anxious about what the future holds for their online careers. Simultaneously, a Chinese alternative to TikTok is taking the American market by storm and unlikely interactions between American and Chinese users are keeping the rest of the world quite entertained.

Social media is a world of opportunity and many people build careers around it. However, most creators' careers rely on them influencing their viewers to buy certain products — either their own or those of affiliate partners. This, unfortunately, is paired with the rising issue of overconsumption. As awareness of this issue spreads, so does the trend of de-influencing. 

Social media platforms have been around for a hot minute now, and they have changed exponentially. Many of us are creatures of habit, and when it comes to social media, we need to grow and change with it — if we want to use it successfully.

The title and thumbnail of a YouTube video are what work to grab potential viewers' attention and ideally convert impressions into clicks. People have always been visually driven, but even more so today. Therefore, your YouTube thumbnail can make or break the video's viewership.

2024 is almost in our rearview mirror, and there is a lot we are looking forward to waving goodbye to. However, it was not all bad, and there are a few things that we should definitely pack up and bring with us into the new year — like a few social media tips.

Taking part in what's trendy on social media is an effective way to achieve short-term success and increase your engagement. However, you'll need to start creating more timeless content at some point in your career to ensure its longevity and security.

Becoming an influencer isn't just a career goal, it's a dream of turning passion into purpose, creativity into connection and personal stories into global impact. As influencer marketing grows as a force shaping culture and consumer behaviour, the team at Dentsu School of Influence says that it is set to spotlight content creators who have what it takes to stand out in the industry.

We all know that social media is not meant to be serious all the time. Businesses can't just be serious and push product on every post — as this is a sure way to kill your social media growth. So, how does one keep it fun yet professional online?

LinkedIn articles can be useful for brands that want to improve their social media strategy. However, as with any social media approach, it will work well for some brands and less so for others.