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A New Model for Media Planning Arises as Traditional Approaches Collapse

A New Model for Media Planning Arises as Traditional Approaches Collapse

Media

WARC's latest 2026 forecast has shown that global advertising spend is forecast to grow 9.1% in 2026 to USD$1.30-trillion, doubling in size since the pandemic and equivalent to USD$150 spent on every person.

Inside the Dispute Over Google's AI Training Practices

Inside the Dispute Over Google's AI Training Practices

Media

As we enter the age of AI and its unwavering impact on content creation, search and discovery, Kiara Ferreira and Venelize de Lange from media update explore an economic problem posing as a technical controversy.

Art Directors Club Announces Dreamina AI Partner on Free Design Competition

Art Directors Club Announces Dreamina AI Partner on Free Design Competition

Media

The global Art Directors Club has announced an exclusive partnership with Dreamina AI, part of ByteDance, for the inaugural free ADC AI Visual Design-Dreamina AI category dedicated to honouring the frontier of generative craft in this year's ADC 105th Annual Awards

Nestlé BarOne Announced as the Official Snack Partner to Cricket South Africa

Nestlé BarOne Announced as the Official Snack Partner to Cricket South Africa

Publicity

Cricket South Africa (CSA) has announced Nestlé BarOne as its official snack partner in a multi-year deal.

The Bothongo Rhino & Lion Nature Reserve Offers an Educational Start to 2026

The Bothongo Rhino & Lion Nature Reserve Offers an Educational Start to 2026

Publicity

The Bothongo Rhino & Lion Nature Reserve has announced that it offers the perfect educational outing to mark te beginning of 2026 — one that brings textbooks to life and turns learning into an unforgettable real-world experience.

The Strategic Role of Sonic Branding in Launching an Unknown Brand

The Strategic Role of Sonic Branding in Launching an Unknown Brand

Media

In saturated and highly competitive categories, many brands have a similar problem: audiences may remember an advert, but not the brand behind it. 

Six Streaming Trends to Watch Out for in 2026

Six Streaming Trends to Watch Out for in 2026

Media

Every new year brings a fresh wave of predictions about where streaming is headed, with experts peering into their crystal balls (or smart screens, for that matter) to try to foretell where audiences will go, says Leslie Adams, Sales Director at Reach Africa.

Art Directors Club Names Global <i>Young Guns 23</i> Winners

Art Directors Club Names Global Young Guns 23 Winners

Media

The global Art Directors Club, part of The One Club for Creativity, has announced the diverse group of 28 talented young individuals and four creative teams based in eight countries who are the winners in the prestigious ADC Young Guns 23 competition, celebrating global creative professionals age 30 or younger.

BooYaa Turns Pantone's 2026 <i>Colour of the Year</i> Into a New Design Statement

BooYaa Turns Pantone's 2026 Colour of the Year Into a New Design Statement

Publicity

Pantone has named Cloud Dancer (PANTONE 11-4201) as its Colour of the Year for 2026. This is a "soft, airy off-white" chosen to reflect calm, reset and creative possibility. BooYaa Golf, a South African golf apparel brand, has prepared to do something different with the colour.

FCM Appoints Lance Nkwe to Lead New Meetings and Events Division in South Africa

FCM Appoints Lance Nkwe to Lead New Meetings and Events Division in South Africa

Marketing

Global travel management company FCM has appointed Lance Nkwe as Business Leader for FCM Meetings and Events South Africa, responding to a demand from organisations seeking more sophisticated ways to plan and deliver business events.

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