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Why Competitor Benchmarking Should Be Part of Every Marketing Strategy
Venelize de Lange from media update explores why competitor benchmarking is essential in the marketing industry and how leveraging competitor insights can help brands strengthen their position in an over-saturated marketplace.
Why "Good News" Still Wins Audiences: A Q&A With Tyler Vivier
Venelize de Lange from media update spoke to Tyler Vivier about the role of positive storytelling and how it holds its place in media.
Localising Easter Campaigns — How to Balance Faith and Commercialisation in the South African Market
Venelize de Lange from media update looks at how South African brands can effectively localise Easter campaigns to build engagement and avoid public missteps.
Stories That Matter: At the Heart of Easter — The Editor's Note
Easter is easily perceived as the yearly opportunity to indulge in chocolate eggs, public holidays and family time — but how many of us are aware of Easter's true significance? As we celebrate the year's dedicated time of reflection, renewal and meaning, Kiara Ferreira from media update explores what Easter represents for the media industry.
Golf & Beyond has announced Kaya 959 as the official media partner for the Black Excellence Golf Day and Awards Ceremony, set to take place on Thursday, 9 April.
In the lead-up to World Stray Animal Day, Saturdaay 4 April, global animal welfare organisation FOUR PAWS has brought attention on South Africa's growing stray animal crisis, an issue impacting animal welfare, public health and community safety.
At a time when the world of work is changing and entry-level candidates have to compete not only with other job seekers, but with technology, educational institutions must also adapt. Newly re-branded Emeris offers a glimpse at the future of tertiary education brand positioning in South Africa.
There’s currently just too much information out in the world for consumers to handle — including a stifling amount of AI-generated advertising, content and information, much of which has the same feel because it's generated using similar AI tools, says Lara-Anne Nel, Lead Strategist at Boomtown.
Take a moment to imagine this scenario: A prominent South African CEO starts each day the same way, by dropping her children off at school and then stopping to grab a coffee on her way to the office. She chooses to have her coffee the same way every morning: No sugar, almond milk, says Kathryn McKay, Chief Creative Officer at Black & White, part of The Up&Up Group.
Ster-Kinekor, the official South African representative of the Cannes Lions International Festival of Creativity, in partnership with Heineken® Beverages has announced the winners of the Cannes Young Lions South Africa 2026 competition.
Menlyn Park Shopping Centre has announced its Eggventure from Wednesday, 1 April to Sunday, 5 April, and a Peppa Pig Meet and Greet on Saturday, 11 April and Sunday, 12 April, aimed at bringing families together this Easter.
FAME Week Africa has opened submissions for the 2026 Inclusive Lens Awards, a flagship initiative of MIP Africa that celebrates the storytellers, creators and innovators driving meaningful change through inclusive content.
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