An all-new South African artificial intelligence (AI) platform has been revealed as the centrepiece of a new KFC marketing campaign. KAIIA, which stands for Kentucky AI Integrated Assistant, is the star of the brand's latest TV and cinema commercial in which it goes to extraordinary lengths for the taste of KFC. 

Kfm 94.5 has announced the return of the Tracey Lange Cares (TLC) initiative, a campaign dedicated to making a difference in the lives of children in need.

Marketing has undergone a profound transformation. In an era where content is consumed in micro-moments, the divide between media and creative has never been more costly. The days of traditional advertising, where media and creative worked seamlessly together, seem almost nostalgic, says Koo Govender, Chief Executive Officer of Publicis Groupe Africa.

The Moti Cares Foundation has visited Soweto to distribute 2 000 blankets and bread loaves to residents in Dlamini and Orlando East, bringing comfort and dignity to families facing the bitter cold with limited resources.

Volkswagen South Africa has launched its 'Forever Golf' #NameThisGolf campaign, inviting the public to co-create a nickname for the latest Golf. The campaign aims to tap into the connection South Africans have with the Golf, recognising its cultural significance beyond just transportation. 

Curious how legacy brands stay relevant in a rapidly changing market? media update's Venelize de Lange spoke with Vaughan Croeser, Vice President of Marketing at South African Breweries (SAB), to unpack what it takes to lead marketing at one of the country's most iconic companies. 

Nederburg has announced a new reset intended to reach a new generation of wine lovers, as it cements ties with its existing support base. The new marketing campaign launches in June, with a refreshed positioning that includes a new look and in-store, on-consumption and online communication. 

The youth are the future of South Africa, so why not give them a space in the media? A brand new 5FM podcast is doing just that! Which is why Saads Abrahams from media update spoke to the host, Jodell Tantij, who is handing the mic to the future with Kidversations. 

WPP and Vercel have announced an expansion of their global strategic partnership to bring Vercel's AI technologies — v0 and AI SDK — to WPP teams and clients. The partnership will bring vibe coding — a style of programming that uses natural language prompts to assist with the coding process — to WPP teams worldwide.

Publicis Groupe's creative agency, BBH India, has earned a Bronze Lion at Cannes Lions International Festival of Creativity 2025 for Garnier L'Oréal's campaign 'Bassi Vs Garnier Men Facewash'. BBH India has won the Lion under the Social & Creator Lions — Use of Humour category.