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Localising Easter Campaigns — How to Balance Faith and Commercialisation in the South African Market
Venelize de Lange from media update looks at how South African brands can effectively localise Easter campaigns to build engagement and avoid public missteps.
Die Kuns van Luister Sonder die Algoritmes: 'n V&A met Barnard Beukman
Vandag se medialandskap is geen vreemdeling wanneer dit kom by die hantering van verandering nie. Terwyl mediamense 'n oorheersing deur statistieke en algoritme-gedrewe inhoud in die gesig staar, is daar steeds redaksionele stemme wat ons weer verbind met die ware betekenis van media. Kiara Ferreira van media update gesels met Barnard Beukman, Redakteur van Die Papier.
Why Competitor Benchmarking Should Be Part of Every Marketing Strategy
Venelize de Lange from media update explores why competitor benchmarking is essential in the marketing industry and how leveraging competitor insights can help brands strengthen their position in an over-saturated marketplace.
Stories That Matter: At the Heart of Easter — The Editor's Note
Easter is easily perceived as the yearly opportunity to indulge in chocolate eggs, public holidays and family time — but how many of us are aware of Easter's true significance? As we celebrate the year's dedicated time of reflection, renewal and meaning, Kiara Ferreira from media update explores what Easter represents for the media industry.
Realism is the New Black: A Q&A With Abdul-Ghakeem Samaai — Part One
Realism in film doesn't just happen on set — it's reinterpreted and refined in post-production. Emma Mendes from media update talks to Colourist, Abdul-Ghakeem Samaai about how colour grading shapes authentic storytelling, influences mood, perception, and the overall way audiences connect with a film.
Inside the Art of Listening Without Algorithms: A Q&A With Barnard Beukman
Today's media landscape is no stranger to accommodating immediate change. While media professionals face an increasing dominance by metrics and algorithm-driven content, there still remain editorial voices that reconnect us with the true meaning of media. Kiara Ferreira from media update speaks with Barnard Beukman, Editor of South Africa's new print publication, Die Papier.
Crisis in Real Time: The PR Training Mystery
Emma Mendes from media update dons her detective cap and lights up her wooden pipe to investigate what could arguably be the most intriguing publicity mystery of the decade: who really runs modern PR media training, and where are they hiding?
Why "Good News" Still Wins Audiences: A Q&A With Tyler Vivier
Venelize de Lange from media update spoke to Tyler Vivier about the role of positive storytelling and how it holds its place in media.
To Rebrand or Not to Rebrand? The Strategy Behind the Decision
Venelize de Lange from media update unpacks the strategic considerations behind rebranding, helping brands determine when change is necessary and how to evolve without losing their identity.
The Easter Hunt Might Have Ended, But Your Campaign Strategy Is Just Starting
Venelize de Lange from media update takes a look at Easter campaigns in 2026 and how these campaigns can benefit from post-campaign insights, showing why they are essential in helping publicists evaluate campaign success and strengthen future strategy.
Corona Cero, a no-alcohol beer brand, has launched 'Sun Tags' at the V&A Waterfront. This creative urban initiative was designed to help South African professionals disconnect from work stress and reclaim their lunch breaks by temporarily transforming public spaces into sun-drenched relaxation zones.
South Africa has taken a decisive step toward building the skills pipeline required for the green hydrogen economy, with the successful implementation of an industry-integrated Green Hydrogen Fuel Cell Training System at Sasol's operations in Sasolburg.
After bringing down the house last year, renowned Emmy winning Comedian and Actress Leslie Jones will make an encore performance to host The One Show 2026, taking place at New York's Cipriani Wall Street on Friday, 15 May as part of Creative Week 2026.
As climate pressures intensify and energy demand grows, Africa must cut carbon emissions while expanding access to reliable, affordable power that supports development, jobs and digital inclusion.
Cannes Lions has announced the cohort for the 2026 'See It Be It' (SIBI) talent programme, and Liesl Lategan, Executive Producer of Spitfire Films, is South Africa's representative.
South Africa earned a proud place on the world stage of community-led environmental innovation. Lathitha Biodiesel, a Johannesburg-based clean energy initiative led by Phumzile Khoza, has been selected as a 2026 Finalist for the Water Air Food Awards in the Air category.
Stellantis Middle East and Africa has announced the appointment of Sizwekazi Jekwa Mdingi as the Head of Communication and Corporate Social Responsibility (CSR) for Stellantis in South Africa.
The future of Africa's creator economy has taken centre stage in Cape Town, as industry leaders, media, creators and brands gathered for the official launch of the Africa Creator Festival (ACF) 2026.
As generative AI accelerates content production across global marketing organisations, a new reality has emerged: the industry isn't facing a shortage of ideas, it's facing a shortage of people who can manage what AI is producing.
Marketing Indaba 2026, a South African marketing conference, now in its 16th year, has announced that it will be taking place on Wednesday, 22 April and Thursday, 23 April at the CTICC in Cape Town from 09:00 to 16:00 daily.
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