SPAR South Africa has aimed to redefine value this shopping season with its biggest Black Friday campaign to date — 'Black Friday with SuperSized Savings'. The nationwide sale has taken a dual-phased approach designed with the aim to deliver maximum relief to South African consumers by increasing basket size and offering competitive pricing across grocery and liquor products.

South Africa's advertising industry is buzzing with originality in 2025. Venelize de Lange from media update unpacks the must-know campaigns of the year, revealing how brands are redefining connection and impact.

The Marketing + Media Alliance (MMA) has announced the winners of the SMARTIES® Sub-Saharan Africa (SSA) 2025 Awards, following a gala dinner held in Cape Town. Now in its second year, SMARTIES SSA has aimed to continue to cement its position as a platform for recognising marketing innovation and effectiveness across the region.

Shopper marketing — where brand strategy meets retail reality — has now been formally recognised as a specialist skillset in South Africa with the launch of the country's first accredited shopper marketing short course.

Now in its seventh year, the Twyg Sustainable Fashion Awards has returned to celebrate the designers, makers and changemakers shaping a more sustainable, inclusive and creative fashion ecosystem in South Africa and across the continent.

As the G20 Summit draws near, more and more people turn their profile pictures purple in support of women in South Africa. media update's Venelize de Lange  explores what the upcoming GBV shutdown means for ethical, informed media coverage of sensitive issues, and how freelance writers and journalists can write about it. 

BYD Auto South Africa has partnered with the Adopt-a-School Foundation, a partner entity of the Cyril Ramaphosa Foundation in their campaign to bolster mobility solutions for schools in under-served communities, at the Foundation's 16^th annual Back to School Party-themed gala.

Netflix Sub-Saharan Africa (SSA) has won multiple awards at the 2025 Global Entertainment Marketing Academy Awards (GEMA), aimed at celebrating its creativity and marketing prowess across the region. 

Gift of the Givers has announced the launch of Team Gift, a new monthly giving programme powered by BackaBuddy, designed to generate steady and sustainable support for their life-saving humanitarian work both locally and across the globe.

Momentum Group has announced the winners of its 10^th annual Lesedi Awards, marking a decade of recognising employees whose kindness and generosity through volunteering have changed lives — supporting causes and addressing some of the greatest needs in their communities.