Samsung, in partnership with BBH Singapore, has launched a new global campaign showing how the Galaxy S25 Ultra with Google Gemini transforms everyday challenges through AI assistance. The campaign is a follow-up to BBH Singapore's global launch campaign for the Galaxy S25 Ultra in January. 

The MSC Foundation has celebrated the official opening of its Marine Conservation Centre at Ocean Cay, marking a key milestone in its commitment to coral conservation and marine research in The Bahamas.  

F&F has announced that it is showcasing its style credentials with the launch of a new brand platform, 'Style It Out'. Created by BBH and shot by photographer and filmmaker, Alex Prager, 'Style It Out' unites F&F's fashion collection with its newly rebranded Home range, bringing to life a new chapter for the brand's energy and attitude. 

My Glass, a digitally enabled glass fitment group with mobile service units across South Africa, has announced that it is the official windscreen sponsor for the 2025 VW South Africa Motorsport Rookie Cup Series and the 2025 VW Polo Cup Series for the second year running.

Google has announced the global beta rollout of AI Max for Search Campaigns, an upgrade to its Search Ads platform that brings smarter, more intuitive advertising tools to businesses. This feature uses artificial intelligence to improve how ads are shown, helping local businesses connect with a larger customer base online.

The belief that safety equates to success is a misconception that plagues digital marketing departments. This outdated mindset is suffocating innovation, strangling brand potential and prejudicing profits. More particularly, it shows a fundamental misunderstanding of the true value of creative work, says Vanessa Bolosier, Creative Strategy Director at Incubeta. 

The Association for Communication and Advertising (ACA) has announced the launch of GenEra — an evolution of its former Future Ballers platform. Created for advertising and communications professionals with up to five years of experience, the ACA says GenEra is where ambition meets innovation. It's a space designed to connect, inspire and grow a new generation of industry shapers.

The Advertising Club has announced the Round 1 shortlist of creative entries for the 2025 ABBY Awards Powered by One Show. The awards ceremony will be held from Wednesday, 21 to Friday, 23 May during Goafest 2025, jointly hosted by The Advertising Club and the Advertising Agencies Association of India, at the Taj Cidade de Goa Heritage and Horizon, Goa. 

ABB has handed over a set of refurbished mobile learning units to Mahlenga Secondary School in Bronkhorstspruit. The project forms part of ABB's commitment to community development through education and saw an investment of R1.36-million to convert mobile units into fully equipped learning spaces. 

FNB has launched an online financial education hub, Fincents, to ramp up consumer education efforts and improve financial literacy outcomes among South African communities. The website is open to all South Africans regardless of which financial institution they bank with, and features free registration and access to micro-learning modules, articles, videos and other content formats.