South Africa's advertising landscape has shifted fast. In the past year alone, Flow has aimed to emerge as a driving force behind the country's R4-billion commerce-media market, powering a new wave of advertising built on real shopper data rather than third-party cookies.

As South Africa gears up for another Black Friday, Mathabo Sekhonyana, Marketing Specialist, has warned that consumer loyalty is vanishing fast.

Publicis West Africa (PWA) has announced the official launch of Ghana's first advanced Out-of-Home (OOH) measurement platform in partnership with global advertising technology leader Moving Walls. This groundbreaking initiative marks a new era in the country's advertising industry, providing precise audience insights and measurable campaign effectiveness for brands and agencies.

The Parkview Charity Christmas Market has announced that it will return to George Hay Park from Friday, 21 to Sunday, 23 November. It promises a festive weekend filled with cheer, community and giving.

H&M South Africa has revealed its newly upgraded store in Durban at Gateway Theatre of Shopping, owned by Old Mutual Property.

Sun International CEO, Ulrik Bengtsson, has announced the appointment of Leslie Peters to the newly created position of Chief Technology and Product Officer (CTPO).

MMA Global, Inc., the global non-profit industry body, has ushered in a new era as the Marketing + Media Alliance (MMA), aimed at solidifying its evolution into a foremost global community of Chief Marketing Officers and Senior Marketing Leaders.

South Africa's advertising industry is buzzing with originality in 2025. Venelize de Lange from media update unpacks the must-know campaigns of the year, revealing how brands are redefining connection and impact.

Automated systems have transformed every aspect of marketing operations over the past few years, from how we run email campaigns and schedule social media posting to lead scoring and AB / testing, says Tanika Corneleus, Digital Campaign Lead at midnight, the agency of iqbusiness.

Multiple award-winning agency, Riverbed, has added another brand to its portfolio with its appointment as the public relations partner for Mondelez International, South Africa, following a highly contested pitch process. The scope of work includes PR, Reputation Management and Crisis Communications.