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The Adtech Data Revolution: The Changing Industry in the Era of AI and Data

The Adtech Data Revolution: The Changing Industry in the Era of AI and Data

Marketing

Adtech organisations sit at the very edge of innovation and the evolution of marketing, says Gil Sperling, co-founder and CEO of data-driven adtech company Flow. Sperling ads that AI, machine learning and the rise of data — alongside the demise of the third-party cookie — have reimagined contextual messaging, creativity and campaigns at scale. 

 
The Adtech Data Revolution: The Changing Industry in the Era of AI and Data
The Adtech Data Revolution
Changing Industry
Era of AI and Data
AI and Data
Flow Communications

SolarSaver Powers 150 Engen Fuel Stations Across Southern Africa

SolarSaver Powers 150 Engen Fuel Stations Across Southern Africa

Publicity

Engen Petroleum's official solar provider SolarSaver has announced that it has reached the milestone of installing photovoltaic solar systems at 150 Engen Petroleum fuel stations across South Africa, Botswana and Namibia, with more going live each month. The installations total more than 6 586 kilowatt peak. 

 
SolarSaver powers 150 Engen fuel stations across Southern Africa
SolarSaver
Engen fuel stations
Fuel stations
Petroleum
Solar provider

Brand Africa Names Leading South African Brands

Brand Africa Names Leading South African Brands

Marketing

Brand Africa has announced the leading South African brands in its 14th annual Brand Africa 100 | Africa's Best Brands research and rankings. Overall, while 68% of South Africans believe that African countries make Africa better, only 33% pledged their loyalty to South African brands. 

 
Brand Africa names leading South African brands
Brand Africa
South African brands
Brand Africa 100
Africa's Best Brands
Top SA brands
Top South African brands

For Optimal Media Coverage, Find The Sweet Spot

For Optimal Media Coverage, Find The Sweet Spot

Publicity

There are many ways to 'do' public relations, but getting it really right — in other words, attaining the greatest media bang for your client’s buck — requires a fine balance, says Caroline Smith, head of public relations at Flow Communications. 

 
For Optimal Media Coverage Find The Sweet Spot
Optimal Media Coverage
Media coverage
Sweet Spot
Sweet spot in media coverage
Flow Commmunications

The Five Main KPIs in Social Media [Infographic]

The Five Main KPIs in Social Media [Infographic]

Social

Social media is a means to connect with the world around you — but it's also a huge part of the business strategy for many brands. How do you know if your social media strategy is working, though? This is where social media KPIs come in.

 
The five main KPIs in social media
KPIs in social media
Social media KPIs
What are social media KPIs
What are the KPIs in social media
Engagement KPI
Loyalty KPI
Growth KPI
Conversion KPI
Reach KPI
Social media marketing
Social media marketing tips
Social media success metrics

LinkedIn as a Marketing Tool — in 300 Words or Less

LinkedIn as a Marketing Tool — in 300 Words or Less

Marketing

Using LinkedIn can sometimes feel like going to the second page of Google search results: We only go there when we are looking for something really specific or when we are hoping to fill or find a job. But if marketers really know what they are doing, LinkedIn can be a valuable marketing tool. 

 
LinkedIn
LinkedIn tips
Marketing
Marketing on social media
Marketing on LinkedIn
How to market on social media
How to market on LinkedIn
LinkedIn marketing
LinkedIn marketing tips
Is LinkedIn effective for marketing
Is LinkedIn good for marketing
The benefits of using LinkedIn for marketing
How to promote your business on LinkedIn
How to promote your brand on LinkedIn
LinkedIn marketing strategy

EBM Wins Two International Awards

EBM Wins Two International Awards

Marketing

Excellerate Brand Management (EBM) has announced that it has won two international awards. At the recent International Council of Shopping Centers (ICSC) Global Awards, held in Las Vegas, the local retail marketing agency won for work done at Johannesburg's Sandton City.

 
EBM wins two international awards
EBM
Excellerate Brand Management
Retail marketing agency
Retail marketing
Sandton City
Retail marketing awards
ICSC awards

Nedbank encourages SA to use time as a currency with new campaign

Nedbank encourages SA to use time as a currency with new campaign

Marketing

Nedbank, Joe Public Johannesburg and Joe Public Durban have collaborated on a fully integrated campaign that has a digital commerce platform at its heart, allowing consumers to turn saved time into a currency. 

 
Nedbank encourages SA to use time as a currency with new campaign
Nedbank
Nedbank
Nedbank currency campaign
Nedbank time campaign
Nedbank SA campaign

Three Branded Podcasts and Their Benefits

Three Branded Podcasts and Their Benefits

Media

Lately, it feels like anyone willing to purchase a microphone has a podcast. With all the podcasts out there, it can be a little weird to encourage brands to jump on the casting train. But here I am, doing just that. Let's look at a few successful branded podcasts to find out why.

 
Podcasts
Brand podcasts
Branded podcasts
The purpose of branded podcasts
The benefits of branded podcasts
Why brands should have podcasts
Why brands have podcasts
What is a branded podcast
What is a brand podcast
Branded podcasts examples
Brand podcasts examples
Laager Rooibos podcast
Laager Visual Podcast
The Penguin Podcast
Penguin Books UK
Penguin Random House
Penguin Random House UK
Penguin Random House podcast
Smul
Smul lifestyle
Simulcast
Smul podcast
Smul lifestyle podcast

Optimising Your Journey from PR to Lead Generation for Maximum Impact

Optimising Your Journey from PR to Lead Generation for Maximum Impact

Publicity

While many businesses understand the importance of public relations to ensure their brand is positioned correctly with their target audience, some become impatient and demand leads, says Judith Middleton, CEO of DUO Marketing and Communications. 

 
Optimising Your Journey from PR to Lead Generation for Maximum Impact
PR to lead generation
PR
Public relations
Lead generation
DUO Marketing and Communications
Judith Middleton
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