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Innovation in Incentives and Loyalty

Innovation in Incentives and Loyalty

Marketing

Innovation has become one of the most frequently used — and least interrogated — words in business. In practice, it has increasingly become shorthand for technology: artificial intelligence, automation, platforms, dashboards, data at scale, says Andrew Solomon, Marketing Director of the Achievement Awards Group.

Women Are on the Rise Economically But Households Are Still Catching Up

Women Are on the Rise Economically But Households Are Still Catching Up

Marketing

Women have been entering the workforce in greater numbers, rising into leadership and, in many households, becoming primary earners. Yet beneath these gains lies tension: many households are struggling to adapt to women's advancement.

The Missing Human Layer: Why Data Without Empathy is Just Noise

The Missing Human Layer: Why Data Without Empathy is Just Noise

Marketing

We have more data than ever. We know more about what our consumers are doing. Yet, somewhere between the dashboard and the decision, we keep losing them, says Ziphindiwe Ngcobo, Department Executive for Marketing at Isuzu Motors South Africa.

Why the Future of Commerce Lives in the Scroll

Why the Future of Commerce Lives in the Scroll

Marketing

Brands have long treated social media as a channel for distribution, a place to push content and acquire attention. But consumers have reshaped the landscape far faster than legacy marketing models can keep up, says marketing agency Digitas. 

What Startups Get Right (and Wrong) About Marketing: A Q&A With Alex Jukes

What Startups Get Right (and Wrong) About Marketing: A Q&A With Alex Jukes

Marketing

Venelize de Lange from media update chats with Alex Jukes about how marketing strategies are evolving alongside culture, the challenges startups face when introducing new technologies and why brands should rethink their reliance on third-party platforms when building audience relationships.

Why Creative Risk-Taking is Essential for Advertising Success

Why Creative Risk-Taking is Essential for Advertising Success

Marketing

In an era where brands battle relentlessly for every second of consumer attention, Veronica Moleele, CEO of Penquin, a South African brand and communications agency, has called on marketers to embrace purposeful risk-taking as an essential strategy for success.

Tawana Burnette Appointed Jury Chair for the <i>Abby Awards</i> 2026

Tawana Burnette Appointed Jury Chair for the Abby Awards 2026

Marketing

Tawana Burnett, Head of Meta, Asia Pacific (APAC), has been appointed Jury Chair at Abby Awards 2026 Powered by The One Club / The One Show in the new category of Social Content and Influencer Marketing.

Boitumelo Motsepe Wins at the <i>Emerging Brand in Africa Awards</i>

Boitumelo Motsepe Wins at the Emerging Brand in Africa Awards

Marketing

Motsepe Advertising has announced that Boitumelo Motsepe, its Co-Founder and Client Service Director, was awarded Outstanding Growth in Marketing & Advertising Entrepreneurship at the Emerging Brand in Africa Awards.

Killjoy Culture is Costing South Africa More Than We Think

Killjoy Culture is Costing South Africa More Than We Think

Marketing

Vicki Scheffel, Founder of Ge-Skenk, a conscious gifting studio built on purpose, craft and community, says that she believes South African businesses have accidentally built a killjoy culture, and explains below why leaders can no longer afford to overlook the strategic power of joy in how they choose to give, recognise and connect at a time when our country needs it the most.

Multiply.co Signs Multi-Agency Deal With The NoA Group

Multiply.co Signs Multi-Agency Deal With The NoA Group

Marketing

Multiply.co, a collaborative Artificial Intelligence platform purpose built for creative agencies to find unique insights, creative ideas and deliver pitch perfect strategies under time pressure, has announced that it is partnering with NoA's agencies across the entire Nordic region.

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