Humanz, pioneering AI-powered creator marketing and creator commerce platform, has announced the appointment of Mpumelelo Zondi as its new Country Manager for South Africa. 

South African women have been helping shape how generative AI is changing creative work for global brands, spanning business leadership, creative optimisation, operations, talent, motion design and copywriting.

With a 5% inflation rate — the highest in two years — the oscillating oil price and stagnant economic growth of 1.2%, consumers have been disputing with brands and businesses that show little empathy for their customers.

Celebrating its 135^th anniversary, Sunlight Green Bar has launched Raised by the Bar — a new national platform aimed at giving back to the communities that have shaped the brand.

When you switch on your TV, what do you see? The home screen, where you decide your next move. Should you stream a movie? Catch up on your series? Watch the live game? Whatever you choose, it starts right there — and that makes the home screen one of the most valuable pieces of advertising real estate on televisions today, says Adiela Dramat, Senior Client Partner at Reach Africa.

Deutsche Telekom has launched the 'Not a Passenger' campaign created by INGO aimed at inspiring Gen Z audiences to reclaim their agency and identity in an overwhelming online landscape.

Virgin Bet South Africa has launched 'A  Good Bet', its first brand campaign outside the United Kingdom, created by award-winning South African agency Joe Public and shot by Darling Productions. 

Ogilvy South Africa was recognised as this year’s Digital Agency of the Year honour at the 2026 IAB Bookmarks Awards, marking the agency's tenth time receiving this prestigious agency recognition.

Most creators start with a camera, a following and an idea; not a business plan. They build an audience because they have something to say, a skill to share, or a creative idea they cannot stop thinking about, says Casey Mantle, Head of Digital at Special Effects Media and member of the IAB South Africa Influencer Marketing Committee.

For any brand with more than one location, a single brand-level AI visibility score based on a few keywords is close to useless, says Ryan Haworth, CEO of Social Places. Here is why.