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Why the Future of Commerce Lives in the Scroll

Why the Future of Commerce Lives in the Scroll

Marketing

Brands have long treated social media as a channel for distribution, a place to push content and acquire attention. But consumers have reshaped the landscape far faster than legacy marketing models can keep up, says marketing agency Digitas. 

What Startups Get Right (and Wrong) About Marketing: A Q&A With Alex Jukes

What Startups Get Right (and Wrong) About Marketing: A Q&A With Alex Jukes

Marketing

Venelize de Lange from media update chats with Alex Jukes about how marketing strategies are evolving alongside culture, the challenges startups face when introducing new technologies and why brands should rethink their reliance on third-party platforms when building audience relationships.

Why Creative Risk-Taking is Essential for Advertising Success

Why Creative Risk-Taking is Essential for Advertising Success

Marketing

In an era where brands battle relentlessly for every second of consumer attention, Veronica Moleele, CEO of Penquin, a South African brand and communications agency, has called on marketers to embrace purposeful risk-taking as an essential strategy for success.

Tawana Burnette Appointed Jury Chair for the <i>Abby Awards</i> 2026

Tawana Burnette Appointed Jury Chair for the Abby Awards 2026

Marketing

Tawana Burnett, Head of Meta, Asia Pacific (APAC), has been appointed Jury Chair at Abby Awards 2026 Powered by The One Club / The One Show in the new category of Social Content and Influencer Marketing.

Boitumelo Motsepe Wins at the <i>Emerging Brand in Africa Awards</i>

Boitumelo Motsepe Wins at the Emerging Brand in Africa Awards

Marketing

Motsepe Advertising has announced that Boitumelo Motsepe, its Co-Founder and Client Service Director, was awarded Outstanding Growth in Marketing & Advertising Entrepreneurship at the Emerging Brand in Africa Awards.

Killjoy Culture is Costing South Africa More Than We Think

Killjoy Culture is Costing South Africa More Than We Think

Marketing

Vicki Scheffel, Founder of Ge-Skenk, a conscious gifting studio built on purpose, craft and community, says that she believes South African businesses have accidentally built a killjoy culture, and explains below why leaders can no longer afford to overlook the strategic power of joy in how they choose to give, recognise and connect at a time when our country needs it the most.

Multiply.co Signs Multi-Agency Deal With The NoA Group

Multiply.co Signs Multi-Agency Deal With The NoA Group

Marketing

Multiply.co, a collaborative Artificial Intelligence platform purpose built for creative agencies to find unique insights, creative ideas and deliver pitch perfect strategies under time pressure, has announced that it is partnering with NoA's agencies across the entire Nordic region.

The Year That, We Think, AI Will Come Into Its Own

The Year That, We Think, AI Will Come Into Its Own

Marketing

It's fair to argue that for the past few years, artificial intelligence (AI) has largely been in an experimental phase. But the focus for 2026 will likely be less about novelty and more about real-world application, says Willem Steenkamp, Senior Writer and Editor of Flow Communications.

How Brands Can Leverage Chaos Packaging to Be More Remarkable

How Brands Can Leverage Chaos Packaging to Be More Remarkable

Marketing

I'm paraphrasing, but I've always enjoyed Seth Godin's definition of remarkable, "The word 'remarkable' literally means something worth making a remark about. Something worth noticing. Worth sharing. New. Interesting. It's a Purple Cow. You're either remarkable or invisible."

Putting Confidence in a Bottle: A Q&A With Anisa Ramdass

Putting Confidence in a Bottle: A Q&A With Anisa Ramdass

Marketing

As confidence marketing gains momentum, media update's Emma Mendes chats with Anisa Ramdass about how leveraging self-assurance in branding, and embedding confidence into every product message, is paving the way for more authentic brand storytelling.

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