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IAB SA calls for 2024<i>Online AdSpend Report</i> participation

IAB SA calls for 2024Online AdSpend Report participation

Marketing

The International Advertising Bureau of South Africa (IAB SA) has announced the call for participation in the 2024 Online AdSpend Report. Since 2012, the IAB SA has published its Internet Advertising Revenue Report, which is conducted by PwC and more commonly known as the Online AdSpend Report

 
IAB SA
Interactive Advertising Bureau of South Africa
Internet Advertising Revenue Report
Online AdSpend Report
Online AdSpend report participation
Advertising
Internet advertising
Internet
Online advertising
Advertising industry
Online ad spend
Generative AI
Digital media
Marketing industry

Rothko Brand Partners announces leadership transition and vision for the future

Rothko Brand Partners announces leadership transition and vision for the future

Marketing

Rothko Brand Partners, a Cape Town-based content marketing agency, has announced a leadership transition with the appointment of Inam Qoma as the company's new Chief Executive Officer (CEO). The transition is effective immediately. Inam succeeds Jane Notten, who is stepping down after more than 20 years as founder and CEO.

 
Rothko
Rothko Brand Partners
Leadership
Leadership transition
Vision for the future
Inam Qoma
Rothko CEO
Content marketing agency
Content marketing agency in Cape Town
Women-owned marketing agency
Black-owned marketing agency

Salesforce announces fourth quarter fiscal 2024 results

Salesforce announces fourth quarter fiscal 2024 results

Marketing

Salesforce (NYSE: CRM), the top AI CRM, has announced the results for its fiscal fourth quarter and full fiscal year 2024, which ended on Sunday, 31 January. 

 
Salesforce
AI CRM
CRM
AI
Fiscal fourth quarter results
Full fiscal year 2024 results
Fourth quarter fiscal 2024 results
Fiscal results
Fiscal results 2024

Brave Group listed in Scope Survey <i>Client Satisfaction</i> category's top three

Brave Group listed in Scope Survey Client Satisfaction category's top three

Marketing

The Brave Group, an integrated communications company, has been listed as one of the top three agencies in the Client Satisfaction category in the latest Scopen Agency Scope Survey. 

 
Scope Survey Client Satisfaction category's top three
Brave
Brave Group
Scope
Scope Survey
Client satisfaction
Scopen
Scopen Agency
Scopen Agency Scope Survey

Empact Group hosts marketing, PR and social media session for SMEs

Empact Group hosts marketing, PR and social media session for SMEs

Marketing

Empact Group, a purpose-led, 100% South African-owned company, has announced that it continues to demonstrate its commitment to empowering small businesses through its Enterprise and Supplier Development (ESD) programme. 

 
Empact Group
Marketing
PR
Public Relations
Social media
Marketing for small businesses
PR for small businesses
Social media for small businesses
Enterprise and Supplier Development programme
ESD programme
ESD training session
Empact group training session
Small and medium enterprises
SMEs

Why marketers should work with micro-influencers

Why marketers should work with micro-influencers

Marketing

Marketers are always on the hunt to find new and effective ways to get the best exposure for their brands. We often think that bigger is better, but sometimes you need to think smaller instead. What do we mean by that? Well, have you ever considered the impact your brand would have by working with micro-influencers?

 
Why marketers should work with micro-influencers
Micro-influencers
What is a micro-influencer
Perks of collaborating with micro-influencers
Influencer marketing
Marketing strategies
Influencer culture
Influencers
Mega-influencers
Macro-influencers
Marketing to a niche audience

TDMC named Google Premier Partner for third consecutive year

TDMC named Google Premier Partner for third consecutive year

Marketing

The Digital Media Collective (TDMC), one of South Africa's leading independent e-commerce and performance marketing agencies, has announced that it has been named a Google Premier Partner across Southern Africa for the third consecutive year.

 
The Digital Media Collective
TDMC
Google Premier Partner
E-commerce and performance marketing agency
Performance marketing agency
Performance marketing
E-commerce

Heineken<sup>®</sup> unveils new bottle design

Heineken® unveils new bottle design

Marketing

Heineken® beer, which has the same design in 190 countries worldwide, has announced that it will break with tradition by unveiling a bold new design for its new returnable bottle in South Africa. The change will not be made anywhere else in the world.

 
Heineken
Heineken beer
Heineken new bottle design
Heineken bottle design
Heineken bottle
Heineken South Africa
Heineken SA
Heineken SA bottle
Heineken returnable bottle
Heineken returnable bottle in SA

Rogerwilco enhances digital marketing through AI-based product

Rogerwilco enhances digital marketing through AI-based product

Marketing

Rogerwilco, a leading end-to-end digital customer experience (CX) agency, has announced that it has added a cutting-edge AI-based predictive neuroscience tool to its suite of services. This is to guarantee the biggest bang for the advertising design buck. 

 
Rogerwilco
Digital marketing
Enhancing digital marketing though AI
AI
Artificial Intelligence
AI technology
AI tool
AI-based products
AI-based products in marketing
AI tools in marketing
AI in marketing
AI in digital marketing
Advertising design
Customer experience
CX
Target audiences
Marketing campaigns
AI in marketing campaigns
Neurons
Ergon Consulting

The rise of influencer-driven growth

The rise of influencer-driven growth

Marketing

In the aftermath of the budget speech, it's not uncommon to see businesses clutching their wallets a little tighter, says Albert Makoeng, head of sales at influencer marketing platform Webfluential. Makoeng adds that the immediate reaction often zips straight to cost-cutting mode, where marketing budgets might be the first on the chopping block.

 
The rise of influencer-driven growth
Rise of influencer-driven growth
Influencer-driven growth
Influencer driven growth
Influencer marketing
Influencer
Influencer marketing platform
Webfluential
Budget shifts
Market shifts
Marketing budget
Marketing budgeting
Sales
Albert Makoeng
Head of sales Webfluential
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0
 

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