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World Out of Home Organization Announces Awards at London Global Congress

World Out of Home Organization Announces Awards at London Global Congress

Marketing

The World Out of Home Organization has announced the award winners for Individuals, Digital, Classic and Special Build Creative, Sustainability and Technical Innovation, at its annual Global Congress in London on the fourth of June.

La-Roche Posay Welcomes ARB Validation of its Most Recommended Brand by South African Dermatologists Claim

La-Roche Posay Welcomes ARB Validation of its Most Recommended Brand by South African Dermatologists Claim

Marketing

L'Oréal South Africa has welcomed the recent decision by the Advertising Regulatory Board (ARB), to uphold the company's claim that La Roche Posay is the No. 1 Most Recommended Brand by Dermatologists in South Africa.

Lucky Hustle Wins Chery Account With Bespoke High-Performance Agency Model

Lucky Hustle Wins Chery Account With Bespoke High-Performance Agency Model

Marketing

Lucky Chery, a purpose-built agency team created by award-winning creative agency Lucky Hustle, has been appointed as the lead agency for Chery South Africa following a competitive pitch process.

Canon South Africa Announces Leadership Transition to Drive Imaging Technology and Solutions Growth

Canon South Africa Announces Leadership Transition to Drive Imaging Technology and Solutions Growth

Marketing

Canon South Africa has appointed Tunca Rodoplu as Country Director, effective Wednesday, 1 July. He will aim to lead the company's strategy and drive growth across the Canon portfolio in Southern Africa.

How to Hire a Fractional CMO in South Africa — And What to Look For

How to Hire a Fractional CMO in South Africa — And What to Look For

Marketing

More South African businesses are working with fractional CMOs to access senior marketing expertise without the high cost or long-term commitment of a full-time hire. This article explores key considerations for hiring, assessing business readiness and structuring the partnership for success, says Bernard Jansen, Marketing Consultant and Fractional CMO.

<i>Gerety</i> VIP Diamond BBQ Returns to Cannes as 2026 Jury Sessions Begin Worldwide

Gerety VIP Diamond BBQ Returns to Cannes as 2026 Jury Sessions Begin Worldwide

Marketing

As Gerety Awards jury sessions begin across 15 cities worldwide, the global creative industry turns its attention to the 2026 shortlist announcement and the return of the acclaimed Gerety VIP Diamond BBQ in Cannes with Tantor Films.

When More is Less: Abundant Rewards and the Paradox of Choice

When More is Less: Abundant Rewards and the Paradox of Choice

Marketing

It's tempting to think that the more rewards there are to choose from, the better. Behavioural science says that's not true. The days of rewards catalogues and warehouses are well and truly behind us, says Natasha Olivier, Senior Product Manager at GET Rewards.

AAA Launches South Africa's First Master of Digital Marketing Degree

AAA Launches South Africa's First Master of Digital Marketing Degree

Marketing

As digital disruption reshapes how brands connect with audiences, AAA School of Advertising has responded with a landmark qualification: the Master of Digital Marketing, the first master's degree specialising in digital marketing in South Africa.

The 2026 <i>Product of the Year</i> Winners Announced as Voted by South African Consumers

The 2026 Product of the Year Winners Announced as Voted by South African Consumers

Marketing

South African consumers have cast their votes in the country's comprehensive independent product survey. Product of the Year South Africa has announced the 40 winners of the 2026 Product of the Year Awards, recognising products and services that have stood out for innovation, relevance and real consumer appeal.

FOMO Isn't The Problem — Bad FOMO Is

FOMO Isn't The Problem — Bad FOMO Is

Marketing

In retail, the fear of missing out (FOMO) has often been treated as a simple conversion tool: create scarcity, add urgency and encourage people to act quickly, but consumers are increasingly tuned into how urgency is used. They know when something feels exciting, and when it feels manufactured.

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