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The Ingredients for Credibility in Modern Food Media — A Q&A With Jenny Morris
Venelize de Lange from media update talks to celebrity Chef Jenny Morris about audience attention and creator credibility in food media while considering what role storytelling plays in this industry.
Browsing — The Consumer's Latest Product
Venelize de Lange from media update takes a look at why apps that sell the illusion of a product are successfully gaining users on their platforms, and what that consumer behaviour tells us about the future of the marketing industry.
Listening is a Leadership Skill — The Editor's Note
Women's Month is more than a mere celebration — it's a reminder to reflect on the unique qualities that make female leaders effective. In this month's Editor's Note, Kiara Ferreira from media update sheds light onto the qualities that are often undervalued in leadership and communication.
WeBuyCars Campaign Sparks Debate Around Topical Advertising
Venelize de Lange from media update considers what WeBuyCars' backlash over their latest advertisement reveals about topical advertising and brand publicity.
Club Med’s South African Journey Reaches a Major Milestone
Club Med has officially made its long-awaited South African debut. media update's Venelize de Lange considers how the global hospitality brand is positioning itself within the country's tourism sector.
The New Face of Authority in Modern Media
From trusted newsrooms to trusted voices, authority in media is taking on a new form. Emma Mendes from media update explores why audiences are progressively following people over platforms, and how that shift is reshaping credibility in the digital age.
Rethinking Corporate Communication — A Q&A With Vanessa Baard
Venelize de Lange from media update talks to Vanessa Baard about building credible corporate communication, preparing effective executive spokespeople and how to navigate a reputational crisis, especially when the path forward is unclear.
Where Marketing Meets Leadership — A Q&A With Suchismita Bhattarcharjee
Venelize de Lange from media update talks to Sony's Suchismita Bhattacharjee about what sustainable marketing means and how businesses can create lasting opportunities for women in visual storytelling.
Professional visual branding has been playing a vital role in helping businesses stand out at exhibitions, events and promotional activations.
Toyota South Africa Motors has launched a new advertising campaign for the new RAV4, developed in partnership with Publicis Groupe Africa's Studio One.
We see it time and time again, media companies pouring everything they've got into customer acquisition. It's the be-all and end-all, driving every KPI. And it works; they catch their customers, they make the sale — but then waste all of that effort by letting them slip away. It's pointless, says Satish Thiagarajan, Founder of Brysa.
Massmart has appointed Charmagne Mazhindu as its new Vice President of Marketing, aimed at strengthening the retailer's executive leadership team as it continues to accelerate its customer-centric growth strategy.
As South Africa's creator economy continues its rapid rise, some of the country's brands are increasingly recognising the influence, reach and commercial power of digital creators.
TBWA — The Disruption Company® has unveiled a new visual identity created by DXD, its global design discipline.
The packaging business is going through a major transformation as clients look for more flexibility, faster turnaround times and the ability to produce small quantities with no compromise to quality, says Wikus Conradie, Production Print Specialist at Nashua.
For years, big South African brands could reliably buy their way to visibility. Those who outspent their competitors could dominate the airwaves, flood the funnel, and were everywhere we looked, says Jessica Jacobs, MD Northern Europe and DACH at Incubeta.
The most interesting thing about nostalgia in marketing right now is how quickly the past is being turned into something people can book, buy, wear, watch, collect and share, says Bonita Christie, Business Unit Director at Digitas.
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