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In the Marketing Seat of Brand Experience — A Q&A With Leigh Papadopulos

2 Weeks ago Marketing

media update's Venelize de Lange talks to Leigh Papadopulos about what it takes to market a global airline.

Virgin Atlantic Leigh Papadopulos Airline marketing Leigh Papadopulos Virgin Atlantic Virgin Atlantic marketing Airline brand marketing Virgin Atlantic International and Cargo Marketing Premium airline marketing

Rethinking Corporate Communication — A Q&A With Vanessa Baard

2 Weeks ago Publicity

Venelize de Lange from media update talks to Vanessa Baard about building credible corporate communication, preparing effective executive spokespeople and how to navigate a reputational crisis, especially when the path forward is unclear.

Corporate communication Crisis communication Reputation management Corporate reputation Media training for executives Vanessa Baard ByDesign ByDesign Co-Founder

The Cost of Disconnected Marketing and Operations

Yesterday Marketing

media update's Venelize de Lange considers what happens when businesses experience misalignment in marketing and operations by looking at the recent SPAR Chairman and Deputy Chair's resignations as case study.

SPAR SAP implementation failure SPAR leadership crisis SPAR share price decline SPAR retailer profitability SPAR supply chain problems SPAR litigation SPAR independent retailers SPAR Chairman Mike Bosman resignations SPAR Chairman resignations

The New Face of Authority in Modern Media

3 Weeks ago Media

From trusted newsrooms to trusted voices, authority in media is taking on a new form. Emma Mendes from media update explores why audiences are progressively following people over platforms, and how that shift is reshaping credibility in the digital age.

Authority in Media News Credibility Trust in Media Media Credibility Newsroom Credibility News Platforms Digital Age Trustworthy Media Modern Media

The Digital Paper Trail For AI

2 Weeks ago Media

Claude now leaves an invisible mark on AI-generated text. media update's Venelize de Lange considers the limitations of this latest function and the complicated question of AI authorship this conversation presents.

Claude Claude AI watermark AI-generated content detection AI-generated content Claude AI AI watermark AI watermarking AI content detection AI-generated text Anthropic

When Purpose Meets People — A Q&A With Tarri Parfitt

3 Days ago Publicity

media update's Venelize de Lange talks to Tarri Parffit about how the Smile Foundation communicates humanitarian influence and keeps people at the heart of the cause.

Tarri Parfitt Smile Foundation Smile Foundation CEO Tarri Parfitt CEO Smile Foundation South Africa Women’s Day Smile Foundation Women’s Day Breakfast NGO communication NGO

Where Marketing Meets Leadership — A Q&A With Suchismita Bhattarcharjee

3 Weeks ago Marketing

Venelize de Lange from media update talks to Sony's Suchismita Bhattacharjee about what sustainable marketing means and how businesses can create lasting opportunities for women in visual storytelling.

Marketing leadership Product marketing strategy Sony Sony Alpha Suchismita Bhattarcharjee Category marketing Women in leadership

When Local Language Meets Global Default

2 Days ago Media

South Africa's multilingual reality can get lost when local languages present a challenge for developing language technology. Venelize de Lange from media update considers what it means when the language we use does not fit the systems built to understand it.

South African languages and AI AI and African languages Code-switching Vernaculars South African vernaculars Code-switching South Africa South African language technology Language technology African language AI datasets Indigenous languages in AI

AI Visibility: How AI Ranks and Chooses Multi-Location Brands

2 Hours ago Marketing

For any brand with more than one location, a single brand-level AI visibility score based on a few keywords is close to useless, says Ryan Haworth, CEO of Social Places. Here is why.

SoundInsights and Mediamark Launch New Audience Intelligence Solution for Brands

6 Hours ago Marketing

Kagiso Connect's leading research media house, SoundInsights, and award-winning multi-channel sales house Mediamark, have joined forces to deliver a comprehensive solution that helps brands better decode consumer behaviour, media effectiveness and business impact.

The Cost of Disconnected Marketing and Operations

Yesterday Marketing

Polygon Launches Self-Service Platform for Digital Out-of-Home Advertising

Yesterday Marketing

Polygon has launched Prism, a new self-service platform that makes digital billboard advertising accessible to businesses of every size, with a particular focus on addressing the advertising challenges often faced by small and medium enterprises (SMEs).

Publicis Groupe Africa Announces Andrea Quaye as Bookmark Awards Marketer of the Year

Yesterday Marketing

Publicis Groupe Africa has celebrated the recognition of Andrea Quaye, who has been named Marketer of the Year at this year's Bookmark Awards. The win recognises Quaye's leadership and her contribution to advancing marketing excellence, innovation and industry growth across Africa.

The 2026 Bookmark Awards Announces Winners

2 Days ago Marketing

The Interactive Advertising Bureau (IAB) has announced that The Philipstown WireCar Foundation was named Digital Brand of the Year at the 2026 Bookmark Awards, the result of a dominant run that saw its work claim the black pixel, South African digital marketing's highest honour, in category after category.

IAB SA Announces 15 Delegates for 2026 Front Row Industry Youth Programme

3 Days ago Marketing

The Interactive Advertising Bureau (IAB) South Africa's Education Council has announced 15 delegates to its Front Row Youth Industry Programme for 2026.

Premium Brands Don't Have a Quality Problem — They Have a Distinction Problem

3 Days ago Marketing

Premium brands have become remarkably good at signalling quality, says Nomaswazi Phumo, Head of Strategy of Leagas Delaney South Africa.

Winter Socialising Reflects a More Considered Approach to Beverage Occasions

4 Days ago Marketing

Winter gatherings in South Africa, from sports-viewing occasions to family lunches and milestone celebrations, are increasingly shaped by the setting, the food being served and the preferences of those attending.

The Invisible Heist Masterclass

4 Days ago Marketing

Daily Maverick has announced its Marketing Masterclass to be held on Thursday, 20 August, which will focus on The Invisible Heist: Where Does Your Media Money Actually Go?