Search

Media Marketing Publicity Social
Editor's Choice Top Stories

Recent searches

No recent searches

Clients and Creativity Powers Historic Win for Joe Public at <i>Loeries Awards</i> 2025

Clients and Creativity Powers Historic Win for Joe Public at Loeries Awards 2025

Marketing

For the sixth time, Joe Public has reached the summit of the Loeries Awards to claim the titles of Agency of the Year, and Independent Agency of the Year in Africa and the Middle East.

'Trusted by Travellers': Flight Centre Doubles Down on Trust With Latest Brand Campaign

'Trusted by Travellers': Flight Centre Doubles Down on Trust With Latest Brand Campaign

Marketing

Flight Centre South Africa has launched its latest global brand campaign, 'Trusted by Travellers,' aimed at leveraging what the group identifies as its strongest competitive advantage: customer trust.

OMODA AND JAECOO Record Strong Third-Quarter Growth in South Africa

OMODA AND JAECOO Record Strong Third-Quarter Growth in South Africa

Marketing

OMODA and JAECOO, The marques comprising the Brand O&J division, have posted third-quarter sales results, demonstrating sustained momentum. September and year-to-date figures have aimed to underscore the brand's continued growth in South Africa's automotive landscape.

OMODA & JAECOO International User Summit 2025

OMODA & JAECOO International User Summit 2025

Marketing

In October, the OMODA and JAECOO International User Summit, themed "Co-Create, Co-Define," has marked a milestone in the brand's development. It has aimed to serve not only as a summation of past achievements, but also as a starting point for a new journey undertaken with global users.

<i>Effie Awards</i> South Africa Announces 2025 Winners

Effie Awards South Africa Announces 2025 Winners

Marketing

Effie Awards South Africa has unveiled the 2025 winners at The Venue, Melrose Arch, in a spotlight-soaked celebration of ideas that deliver real business results. 

WOO Names Second Keynote Speaker for Korean Regional Forum

WOO Names Second Keynote Speaker for Korean Regional Forum

Marketing

The World Out of Home Organization (WOO) has announced that Cheil Worldwide EVP and Head of Solution Division Hun Choi has been named as the second Keynote speaker at the World Out of Home Organization's forthcoming Regional Forum in Seoul Korea. 

'OG Influencer' Campaign Celebrates at <i>Loeries</i> and <i>MOST Awards</i>

'OG Influencer' Campaign Celebrates at Loeries and MOST Awards

Marketing

The OG Influencer campaign, a celebration of Out-of-Home (OOH) media as the original influencer, made a strong impact at two of the industry's events: The Loeries and The MOST Awards.

Why Investing in People Is Your Strongest Marketing Tool

Why Investing in People Is Your Strongest Marketing Tool

Marketing

How much does employee compensation really matter when it comes to your marketing strategy? media update's  Venelize de Lange  explores this question by looking at former CEO of Gravity Payments, Dan Price's, radical move to raise employees' salaries by cutting down his own.

Cold Calling: Having Valuable Data at Hand

Cold Calling: Having Valuable Data at Hand

Marketing

Cold calling has long been a common practice in the construction industry. Sales teams reach out to architects, engineers, or contractors with the hope of being considered for a project. Sometimes it works, but often it does not, says Amica-Jade Els, Sales Manager of Databuild.

WARC Research: Campaigns That Embed Values-Driven Marketing Unlock Ad Preference, Likeability, Relevance and Performance

WARC Research: Campaigns That Embed Values-Driven Marketing Unlock Ad Preference, Likeability, Relevance and Performance

Marketing

The 'Values' in Values-Driven Marketing (VDM), as defined by Behavorial Science, refer to desirable — although often unarticulated — motivations that shape how people think and act. They are deep-rooted drivers of consumer behavior and are predictive of how individuals will respond to marketing stimuli.

0
0
 

Next Up

Clear