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Takealot's Festive-Season Surge: A Playbook for Omnichannel Retail in South Africa
Venelize de Lange from media update explores how Takealot's festive-season surge reflects changing consumer expectations, offering marketers a glimpse into the strategies reshaping South Africa's digital retail future.
Arrive Alive: Can Public Messaging Move the Needle on South Africa's Road Safety Crisis?
media update's Venelize de Lange unpacks what recent road safety efforts reveal about the complexities of public awareness messaging and the role communication plays in shaping national behaviour.
The News Revolution: Africa's Youth Is Reimagining Media
In a world where news is just a swipe away, are we truly informed — or just overwhelmed? As Africa's youth continues to drive the media revolution, creators now risk irrelevance. Emma Mendes from media update explores what this means for the future of media and how creators can evolve alongside it.
Crisis Communication in Public Health: PR Lessons from the Western Cape Pesticide Study
A new study linking pesticide exposure to impaired brain functioning in children highlights the role of PR in shaping responsible dialogue during environmental crises. Venelize de Lange from media update outlines six actionable strategies.
Every business has to acquire new customers. And every business wants to retain existing customers. It's not binary; both are important. But you would rather be doing a lot more of the latter than the former. Customer acquisition is hard, and it's expensive, says Riaz Galant, Commercial Director at Achievement Awards Group.
Brave Group has emerged as a market leader in the pillars of modern communication, technology and transformation, according to the 2025 / 2026 Agency Scope South Africa report.
Catching attention at a trade show is essential. Traditional, static exhibition stands no longer capture audience attention or create memorable brand experiences. Why? Because research from firms like Forrester have found that attendee expectations are changing, says Marita de Vos, Operations Manager at SMARTBUILD.
Working harder often leads to burnout and plateaus. The real key to scaling success is focusing on becoming the person capable of achieving it, not just putting in more hours.
Ogilvy South Africa has been named overall Agency of the Year at the Financial Mail AdFocus Awards 2025, an accolade earned through a year of creativity, strategic excellence and consistent effectiveness.
Joekels Tea Packers has announced that it has been awarded Shoprite Supplier of the Year 2025 in the Groceries category, a recognition that has aimed to underscore the company's commitment to excellence in service and product quality.
Funnel, the marketing intelligence platform, and market insights company Ravn Research have announced that they have released a report on the state of agencies and in-house marketers.
Tech-forward, integrated marketing company, Brave Group, has announced that it was appointed as the marketing agency for MasterChef South Africa Season 6, marking a significant milestone as the cooking competition makes its debut on eTV in 2026.
When it comes to marketing and communications the single biggest mistake business owners have made is focusing all their time and attention on driving tactics and campaigns, while giving little attention to their brand strategy.
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