Marketing Lessons from Classic Movie Villains

From Darth Vader's unforgettable presence to Regina George's inner circle of influence, classic movie antagonists have always had one or more memorable traits. In this piece, Saads Abrahams from media update unpacks the surprisingly smart marketing lessons we can learn from some of cinema's most iconic baddies.

Making Marketing Magical: Niche Marketing Lessons From Comic Con Africa 2025

Comic Con Africa 2025 proves that niche marketing doesn't have to be small. From cosplay to esports,  media update's Venelize de Lange explains how brands can scale loyalty by connecting passionate communities.

Zero-Click Content Explained: The Future of Social Media Engagement

Forget chasing link clicks — today's audiences want value instantly, without ever leaving the platform.  media update's Venelize de Lange tells you why link-heavy posts fail and how you can master zero-click content to boost reach and trust.

Social Media Lessons From the Central Perk Couch — In 300 Words Or Less

Looking for ways to turn followers into a tight-knit community? Take a seat on the Central Perk couch. Venelize de Lange from media update uncovers why Friends remains an emblem of lasting community and how you can incorporate it into your social media strategy.

Decoding Deception: A Journalist’s Guide To Staying Accurate

With AI now in play, misinformation, disinformation and fake news is more prominent than ever. Venelize de Lange from media update helps journalists understand the difference between each, so they can maintain integrity and public trust. 

Cross-Media Synergy: What the 5FM and Comic Con Africa Partnership Reveals About Modern Media

Comic Con Africa has, since its onset, evolved into one of the continent's biggest platforms for celebrating pop culture. Kiara Ferreira from media update unpacks how Comic Con Africa 2025, in collaboration with 5FM, sheds light onto a broader growth within the media landscape.

From Hype to Honesty: A Marketer’s Guide To Naked Marketing

Naked marketing proves that transparency sells. Venelize de Lange from media update unpacks how marketers can earn trust and loyalty by keeping things honest.

Behind the Curtain of Crisis PR: A Q&A With Shannon Henning (Part One)

As every PR knows, crises are inevitable — even those most prepared face moments of sudden scrutiny. media update's Venelize de Lange  spoke to Shannon Henning about how she navigates high-stakes publicity and effectively leads narratives under pressure.

Crisis PR in the Social Media Era — In 300 Words or Less

Social media is instant, which means that the speed of a crisis is also instant. In this article, Saads Abrahams from media update unpacks the real-time nature of social media crises and how PR pros can protect — and even strengthen — brand reputation under pressure.

Blogging Lessons From Wednesday Addams — In 300 Words Or Less

Is Emo the new Barbie? The excitement around the latest season of Wednesday makes us all wonder. media update's Venelize de Lange explores what valuable lessons bloggers can learn from the lead's unapologetically dark persona. 

Behind the Curtain of Crisis PR: A Q&A With Shannon Henning (Part Two)

What does the future of publicity look like? Venelize de Lange from media update spoke to Shannon Henning about the evolving role of PR today and the qualities professionals need to succeed.

Three Tips on How PRs Can Make the Most Out of AI — In 300 Words or Less

The wonderful world of AI is rapidly developing, and for PRs, it can be used as a super tool. In this article Saads Abrahams from media update is sharing three tips on how PRs can make the most out of AI.

Five Signs You’re Working with a Good PR Agency in South Africa

South Africa's PR scene is unique — and the right agency? They can make all the difference. Venelize de Lange from media update highlights five signs of a good PR agency in South Africa and why choosing wisely matters for your brand.