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Opulent Entertainment Group Partners With Primedia Studios

Opulent Entertainment Group Partners With Primedia Studios

Marketing

Primedia Studios, one of Africa's content creators and curators, and Opulent Entertainment Group, lead by international actor, writer, producer and entrepreneur Denim Richards, have announced a co-production collaboration.

Telkom VS Gaming Return to Comic Con Africa

Telkom VS Gaming Return to Comic Con Africa

Marketing

Telkom VS Gaming has returned to Comic Con Africa 2025, aimed to deliver one of South Africa's most inclusive and exciting gaming showcases yet.

AI in Creative and Marketing Fields: Think Enhancement and Massive Leverage, Not Replacement

AI in Creative and Marketing Fields: Think Enhancement and Massive Leverage, Not Replacement

Marketing

Times are more interesting than ever with artificial intelligence becoming increasingly intertwined in our everyday lives. When ChatGPT made its debut, many proclaimed it the dawn of the AI era. But if we look more carefully at how we've been exposed to AI for much longer than we realise, a different perspective emerges, says Clara de Wet, CEO of Uppe Marketing.

World Out of Home Organization Adds Eight Organisations to its List of Members

World Out of Home Organization Adds Eight Organisations to its List of Members

Marketing

A total of eight organisations from different industry sectors and areas of the world have joined the World Out of Home Organization (WOO). Five of the new members are national media owners, two are out-of-home (OOH) service providers / suppliers, and the other is a national media agency.

It Shouldn't Just Be About Reach

It Shouldn't Just Be About Reach

Marketing

Millions of ads are seen each day. Far fewer are remembered — and fewer still are linked to the right brand. That gap between exposure and recognition is where so many campaigns fall short, and why marketers are rethinking what success looks like, says Ruchelle Mouton, Chief Marketing Officer at Glynt.

BooYaa Golf and <i>Jacaranda FM</i> Celebrates 20 Years of <i>Good Morning Angels</i> With 2025 Golf Day Sponsorship

BooYaa Golf and Jacaranda FM Celebrates 20 Years of Good Morning Angels With 2025 Golf Day Sponsorship

Marketing

BooYaa Golf and Jacaranda FM's Good Morning Angels initiative has announced that this year marks 20 years of helping individuals and families in crisis. To celebrate this milestone, Jacaranda FM is bringing together listeners, partners and communities at its annual Good Morning Angels Golf Day, taking place on Sunday, 19 September at Irene Country Club.

Making Marketing Magical: Niche Marketing Lessons From Comic Con Africa 2025

Making Marketing Magical: Niche Marketing Lessons From Comic Con Africa 2025

Marketing

Comic Con Africa 2025 proves that niche marketing doesn't have to be small. From cosplay to esports,  media update's Venelize de Lange explains how brands can scale loyalty by connecting passionate communities.

The Influence Equation: Why the Bravest Brands Collaborate With Creators

The Influence Equation: Why the Bravest Brands Collaborate With Creators

Marketing

Roger Federer wasn't just sponsored by On Running shoes; he helped shape the shoe and the brand. "I'd like this kind of a response, I'd like this kind of a feel," he told the Founders as he worked with them to perfect the product, on and off the court, says Murray Legg, Co-Founder of Webfluential.

It's Time to Rethink How to Treat IT

It's Time to Rethink How to Treat IT

Marketing

Many business leaders still treat IT as someone else's problem. They will tell you technology is important, but when it comes to accountability, investment, or strategy, it gets kicked down the line. In our work across industries at IPT, we see the consequences of this mindset every day, and we also see what happens when the opposite is true, says Cobus Olwage, CEO at IPT.

South Africa and UAE Bilateral Trade Exceeds USD$6.5-Billion

South Africa and UAE Bilateral Trade Exceeds USD$6.5-Billion

Marketing

United Arab Emirates (UAE) government data has shown that South Africa is the UAE's second-largest trading partner in Africa, accounting for nearly 8% of the UAE's non-oil trade. Within the GCC, the UAE is now one of South Africa's import partners, holding a 38% share of the region's trade.

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