South African Tourism (SA Tourism), the official tourism marketing arm of the South African government, has appointed Accenture Song as its Public Relations agency of record following a competitive tender process. This three-year partnership will harness Accenture Song's expertise in communications, innovation and technology to enhance SA Tourism's global brand reputation.

Food Lover's Market has delivered over seven million meals to vulnerable communities in honour of World Hunger Day. This achievement was made possible through its partnership with FoodForward SA (FFSA).

Irvine Partners (IP) has announced that its CEO, Rachel Irvine, has been named in the Women in PR 40 over 40 power list in the United Kingdom. This recognition celebrates women in leadership who have demonstrated leadership, driven change and championed effective staffing strategies within the industry.

BackaBuddy has announced that as of June, it charges 0% platform fees on all campaigns, meaning every rand raised goes directly to the cause. For individuals, schools, charities and community groups, this shift has already helped more people raise funds, reach donors and uplift lives. 

Saudi Arabia's public relations industry is undergoing a fundamental shift driven by artificial intelligence — no longer merely a supporting tool, but a central force in strategic planning and impactful messaging, says W7Worldwide.

APO Group, the pan-African communications consultancy and press release distribution service, has introduced WhatsApp into its distribution ecosystem. By leveraging Africa's most widely used messaging app, APO Group aims to enhance the speed, reach and accessibility of reliable news. 

The first pairs of donated running shoes from Discovery Vitality's 'Give2Move' initiative has been handed over to verified beneficiaries aged between 13 to 30 at an event hosted at the Afrika Tikkun Wings of Life Centre in Diepsloot. 

The City of Johannesburg, in collaboration with Breathe Cities, has launched an initiative that supports 14 cities in reducing air pollution. The #PauseAndBreathe activation aims to inspire public support and bridge the gap between concern and awareness. 

We're living through a seismic shift in how people search — and how brands get seen. Search engines no longer just deliver links. Increasingly, they generate direct answers. And the real disruptor here isn't just generative AI, says Ronelle Bester, Founder and Account Director at Red Ribbon Communications.

In celebration of Youth Day, CODE has introduced 'iCourt Yethu (Our Court)' — a campaign focused on community upliftment and youth empowerment. As part of this initiative, CODE has refurbished the basketball court at Isaac Morrison School in Soweto.