The art of content distribution: strategies for success

The digital media landscape requires much more from content creators than good content. The real challenge has become navigating the different requirements for success on various platforms. Thorough strategising is key to using these aspects to your advantage — but how? Your guide to effective content distribution is just a scroll away.

From likes to lawsuits: navigating intellectual property on social media

Have you ever seen something on social media and got a feeling of deja vu because you saw the exact same thing posted by someone else? Trippy, I know … But is it okay? Are we allowed to post someone else’s stuff? I mean, intellectual property gets a little confusing in the world of social media.

Using AR and Snapchat to market your brand

Snapchat was one of those social media apps that took the world by storm with its dog and beauty filters, making all of your selfies top-tier. It didn't stop there! Some brands saw these filters as an opportunity to promote their products and brands. With the growth of augmented reality (AR), it all came together in the most incredible way. 

What you need to know about working with brand ambassadors

Brand ambassadors are powerful tools for Public Relations success. Yet, many PR strategists leave them out of their toolbox because they don't know how to begin a collaboration with them. We've researched and summarised everything you need to know before working with brand ambassadors. With this article, the whole process will be a breeze!

Niche journalism

If you are thinking about a career in journalism but aren't exactly sure what type of journalist you want to be, don't worry — because you are definitely not alone. Although journalism does fall into four broad categories (investigative, feature, news and opinion), there are many more niche types of journalism you can branch into.

Supplementing press releases for superior publicity results — in 300 words or less

Press releases are most public relations (PR) pros' first choice when it comes to communicating a message. However, there are many other ways to improve a brand's publicity. The best strategy is a creative mix of different tactics. If you're in search of PR tactic inspo, this article was written just for you!

Everything you need to know about studying to become a PR pro

Working in public relations sounds like a super fun job. We picture events and press conferences. It's exciting stuff — so naturally, a lot of people dream of studying public relations. Before you enrol in the course, find out everything you need to know about studying to be a PR. 

Mother's Day marketing tips [Infographic]

Mother's Day is almost here! That means that everyone and their father is trying to find the perfect Mother's Day gift. That is why marketers are working overtime hoping to stand out between all the specials and ads. It is easier said than done, which is why we have compiled a list of our top tips. 

Freedom of speech on social media [Infographic]

Social media platforms are how people connect with each other, and while this is great, it does leave plenty of room for keyboard warriors and mom-shamers to say whatever they like on other people's posts. This is why social media platforms have given guidelines on what is and is not allowed to be posted. While it may not seem like it, it does play a role in freedom of speech.

Writing tips from Tannie Maria: a Q&A with Sally Andrew

Writing is not for the faint of heart! There is no right or wrong way to go about it. Most of us just really hope to do a good job and write something that will resonate with people, and that is why most of us are desperate for tips. We were leaping at the opportunity to get writing advice from one of the greats! 

Seven tips for podcast hosts [Infographic]

A good speaker creates a good listener. If your podcast is lacking some engaged listeners, it might be a reflection of your hosting style. Become a better speaker with just a few tweaks in your podcast preparation and practice. How? We've put together some tips to keep your audience captivated!

How to get started as a PR freelancer [Infographic]

Becoming a freelancer can be daunting, especially if you have no idea where to start. But with the right mindset and plan, getting started can be a walk in the park. Every PR has their own unique set of skills, and if you are a PR pro moving to the wonderful world of freelance, then you've come to the right place!

When art and journalism collide

Media in general is a vast and somewhat vague concept. And, there are multiple ways in which the media and art overlap. Art and journalism can sometimes feel like an oxymoron. With all of this being said … what has art's journey into the media space looked like over the years?

How influencer mentions impact brand image [Infographic]

Influencers are influential; it's in the name! The question, however, is why that is. It's important to know how influencer mentions work to determine whether they're necessary for your brand. We've outlined some ways influencer marketing can impact a brand's image!

Social media tips from Taylor Swift’s TTPD [Infographic]

Friday, 19 April might not seem like a particularly big day, but for Swifties like us, it feels massive. We have been excited for more than just a Fortnight! During our second listening session of The Tortured Poets Department, we found a lot more than just easter eggs: We found social media tips. 

Four types of PR content [Infographic]

When people think of PR, they mostly think of press releases and crisis management. But truthfully, there is so much more that PR comprises to help businesses grow and reach their goals. In this piece, we will explore four types of content that PRs use to help brands reach their business objectives.

The PR campaign that started Mother's Day — in 300 words or less

Mother's Day is quickly approaching, and PRs have been thinking of new and exciting ways to incorporate their strategies and messaging into this day. On that note, did you know that it was a personal PR campaign that started Mother's Day?

Short-form versus long-form content for marketing — in 300 words or less

Content marketing isn't simple! With numerous choices and limited guidance, determining content length is a major dilemma. But don't sweat it! We've outlined the benefits of long and short-form content to simplify your decision-making. Scrolling down is all it takes to make your life easier!

Brands and podcasts

No matter what your brand is, you need to get your name and story out there — the goal is to be known. Traditional marketing tools and tactics still exist for a reason, but if you want to connect with more people in a more unique way, you need to think outside the box. And this is where branded podcasts come into the picture.