For many writers, freelancing has become the go-to career choice. However, to be truly successful there are a few things that every writer can do to ensure that their freelancing endeavours are profitable.

During a time when communication, including public relations, can reach larger audiences with smaller efforts, it is easy for PR pros to lean in the direction of global campaigning to save resources. However, certain benefits of localised campaigning are irreplaceable and can change the game significantly for brands.

Social media is a world of opportunity and many people build careers around it. However, most creators' careers rely on them influencing their viewers to buy certain products — either their own or those of affiliate partners. This, unfortunately, is paired with the rising issue of overconsumption. As awareness of this issue spreads, so does the trend of de-influencing. 

2025 is here and it is time to hit the ground running! If you don't want your digital marketing strategy to fall behind, there are a few things you should definitely do, and a few things that you should definitely not do … and we've got them listed right here!  

As the gatekeeper of democracy, the media in South Africa has big shoes to fill. It affects almost every part of the country, the public and the government. In other words, the press shapes South Africa. But, what shapes the press? 

With the start of a new year, it's crucial to prioritise and hone in on necessary practices to excel at our jobs. For those in the PR industry, there are a few essential habits that are required to stand out among the rest. Here are the top seven practices that will make you the best of the best.

Social media platforms have been around for a hot minute now, and they have changed exponentially. Many of us are creatures of habit, and when it comes to social media, we need to grow and change with it — if we want to use it successfully.

The core purpose of marketing is to persuade consumers to take desirable action. Human decision-making can be influenced in many ways, including the three rhetorical methods of persuasion known as ethos, pathos and logos.

Whether you are just starting out in copywriting or have years of experience behind you, it can be a daunting task to perfect your writing. Fortunately, there are some techniques that you can use to make your audience invested in your work.

Small businesses need PR just as much as large corporations do. It benefits public perception, audience trust and brand visibility no matter the size of your business. PR for small businesses will look slightly different from that of large, established brands.