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The Human Edge in an Automated Communications Industry: A Q&A With Kevin Welman

The Human Edge in an Automated Communications Industry: A Q&A With Kevin Welman

Publicity

Venelize de Lange from media update talks to Kevin Welman about how agencies can balance integration with specialist knowledge, creativity with commercial value and  technological efficiency with human relationships to build lasting credibility.

The Cost of Disconnected Marketing and Operations

The Cost of Disconnected Marketing and Operations

Marketing

media update's Venelize de Lange considers what happens when businesses experience misalignment in marketing and operations by looking at the recent SPAR Chairman and Deputy Chair's resignations as case study.

When Local Language Meets Global Default

When Local Language Meets Global Default

Media

South Africa's multilingual reality can get lost when local languages present a challenge for developing language technology. Venelize de Lange from media update considers what it means when the language we use does not fit the systems built to understand it. 

When Purpose Meets People — A Q&A With Tarri Parfitt

When Purpose Meets People — A Q&A With Tarri Parfitt

Publicity

media update's Venelize de Lange talks to Tarri Parffit about how the Smile Foundation communicates humanitarian influence and keeps people at the heart of the cause. 

Stepping Into Stories at the RMB Latitudes Art Fair

Stepping Into Stories at the RMB Latitudes Art Fair

Publicity

All good campaigns start with a good story — and the RMB Latitudes Art Fair 2026 is no exception. Venelize de Lange from media update considers how storytelling informed this event's cultural resonance and audience reception. 

Why Running Culture Has Become a Marketing Goldmine

Why Running Culture Has Become a Marketing Goldmine

Marketing

Brands are constantly looking for ways to engage with communities that will prove fruitful for their investments. Venelize de Lange from media update examines why marathons have become one of the most marketable spaces in the modern event scene.  

Cultural Change Requires Cultural Conversation

Cultural Change Requires Cultural Conversation

Media

In South Africa, awareness campaigns are evolving beyond simply "spreading the word". Emma Mendes from media update attended the premiere of What About The Boys 2 to explore how storytelling, industry support and intervention programmes are being used to support education, prevention and long-term cultural change.

The Publicity Strategy Behind ASICS Conversation-Led Campaigns

The Publicity Strategy Behind ASICS Conversation-Led Campaigns

Publicity

Whether you're running, going to the gym or just doing your "hot girl" walk, fitness-focus activities have irrevocably become part of the cultural norm — and so too the conversations around them. Venelize de Lange from media update looks at how the performance shoe brand, ASICS, structures conversation-led publicity to create audience connection and engagement.

Identity is the Ceiling: A Q&A With Grant Sherwood

Identity is the Ceiling: A Q&A With Grant Sherwood

Marketing

Venelize de Lange from media update chats with Grant Sherwood to understand how mindset is the key to driving business growth.

The Rise of Algorithmic Sensationalism and What It Means for Trust

The Rise of Algorithmic Sensationalism and What It Means for Trust

Media

Sensationalism, clickbait — it's all media phenomena we know well to be aware of. But how exactly did algorithms and the development of AI influence these digital forms of manipulation? Venelize de Lange from media update takes a look.

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