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Before the Camera Rolls: Why AI-Driven Prototyping is Fixing Production's Most Expensive Weakness

Before the Camera Rolls: Why AI-Driven Prototyping is Fixing Production's Most Expensive Weakness

Media

Most people in the creative industry know this pattern. Clients spend weeks discussing tone. Teams keep revising decks. Scripts finally get approved. The shoot starts, and only then does everyone realise they each imagined a different film, says Garon Campbell, Founder and Director of Breadbin Productions.

Killjoy Culture is Costing South Africa More Than We Think

Killjoy Culture is Costing South Africa More Than We Think

Marketing

Vicki Scheffel, Founder of Ge-Skenk, a conscious gifting studio built on purpose, craft and community, says that she believes South African businesses have accidentally built a killjoy culture,  and explains why leaders can no longer afford to overlook the strategic power of joy in how they choose to give, recognise and connect at a time when our country needs it the most.

Absa RUN YOUR CITY CAPE TOWN 10K Offers Opportunity to Win Runners a Chery Vehicle

Absa RUN YOUR CITY CAPE TOWN 10K Offers Opportunity to Win Runners a Chery Vehicle

Publicity

Absa has announced that this Mother's Day, Sunday, 10 May 2026, one runner in the Cape Town will drive away in a brand-new Chery Vehicle, valued at R279 900, at the Absa RUN YOUR CITY CAPE TOWN 10K.

Hiring Beyond Borders: The Debate Over Foreign Academics at South African Universities

Hiring Beyond Borders: The Debate Over Foreign Academics at South African Universities

Publicity

Parliament's warning to universities over foreign academic hiring has reignited debate in the higher education sector. Venelize de Lange from media update explores how the issue is shaping public narratives.

TEARS Animal Rescue Celebrates Success of World Spay Day Campaign

TEARS Animal Rescue Celebrates Success of World Spay Day Campaign

Publicity

Towards the end of February 2026, TEARS Animal Rescue, in collaboration with Animal Welfare South Africa (AWS), AfriPaw and TAH, has undertaken a sterilisation campaign called 'Stop the Cycle. Save Lives.', to mark World Spay Day.

The Agency Pitch Problem No One Talks About

The Agency Pitch Problem No One Talks About

Publicity

Every agency knows the email. A brand reaches out asking for a proposal and a budget. Within hours, teams are pulling together ideas, strategies and plans in the hope of winning the work, says Davina Malan, Managing Partner at Tribeca Public Relations.

PR Leads the Way in the Age of LLMs: If You're Not Optimising for AI, You're Already Invisible

PR Leads the Way in the Age of LLMs: If You're Not Optimising for AI, You're Already Invisible

Publicity

A South African consumer opens ChatGPT and asks it a simple question. Which electric SUV should I buy? The response reads like a curated briefing from the country's top motoring journalists. It references expert reviews, independent road tests and third-party comparisons.

Surreal Hotel Arts Opens New York Headquarters

Surreal Hotel Arts Opens New York Headquarters

Media

Surreal Hotel Arts, the São Paulo-based creative production company, has announced the opening of its first international headquarters in New York City, aimed at marking an expansion into the United States market.

OFM — The Gateway to Central South Africa

OFM — The Gateway to Central South Africa

Media

OFM has announced that it celebrates its 40th year in broadcast in 2026. Over this time, the brand has remained true to its audience needs for music, news and information. 

Why the Biggest Budget Deserves More Than 15 Minutes at the End

Why the Biggest Budget Deserves More Than 15 Minutes at the End

Publicity

A quiet paradox plays out across boardrooms in South Africa. Paid media, one of the single-largest line items in most marketing budgets, receives the smallest slice of executive attention, says Bongi Mvuyana, recently promoted to Strategy Partner at Connect, part of The Up&Up Group.

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