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Why Media Literacy Is a Must-Have Skill in 2025 [Infographic]
In 2025, we're exposed to more media — and misinformation — than ever before. In this article, Saads Abrahams from media update is breaking down why media literacy is a must-have skill in 2025.
Three Things that Make Social Media Posts Go Viral — In 300 Words or Less
Having a post go viral on social media is far from overrated. It helps expose your account to a large number of users in a short time, which can generate follower growth and higher engagement. But what makes up a viral-worthy post? Joreke Kleynhans from media update breaks it down below.
The Secret Recipe Behind Kentucky Town’s Success: A Q&A With Grant Macpherson
Keen to know what makes a pop-up activation successful? Saads Abrahams from media update spoke to Grant Macpherson, Chief Marketing Officer of KFC Africa, to discuss the secret recipe behind Kentucky Town's success.
The Rise of Quiet PR: Getting Publicity Without the Noise — In 300 Words or Less
In an era saturated with clickbait headlines, viral campaigns and "louder is better," a quieter and more strategic form of publicity is emerging — and it’s changing the PR game. In this article, Saads Abrahams from media update is exploring the rise of quiet PR.
Mondelez International Sub-Saharan Africa has announced that its Cadbury LunchBar brand won three Gold Awards at the 2025 MMA Smarties Awards, held on Thursday, 8 May. The awards celebrate campaigns that demonstrate outstanding creativity, effectiveness and innovation in modern marketing.
The One Club for Creativity has announced that FCB New York has been named Best of Show for Spotify 'Spreadbeats' and Agency of the Year at 2025 The One Show. FCB New York won 35 Gold Pencils, including 28 for 'Spreadbeats'.
Chelsea Football Club has launched a new campaign, titled 'London, It's Our House,' for its 2025 / 26 kit. The campaign features a host of stars from Chelsea Football Club's men's and women's teams, and Madness legend Suggs and rapper Central Cee.
Jacaranda FM has announced that radio presenter and actress, Philicity Reeken, is hosting a new podcast titled Love, Dating & Chaos with Philicity Reeken. The JacPod Original takes listeners on a journey through the messy realities of love in the digital age.
The Brave Group has announced the appointment of its CEO, Musa Kalenga, to The Mark Awards 2025 Innovation jury. Kalenga says innovation is a fundamental business demand, and right now, too few brands are taking it seriously.
You can picture it. Gleaming, polished cars. Gleaming, white floors. The car showroom remains a mainstay of popular culture and our idea of purchasing a vehicle. But how relevant is the physical showroom in today's increasingly digital-first world? asks Mongezi Mtati, Senior Brand Strategist at Rogerwilco.
Jacaranda FM's Good Morning Angels initiative has rallied support for 10-year-old Eben Beukes, who suffered multiple strokes following a severe viral infection, leaving him blind, unable to walk or speak and in need of full-time care. Good Morning Angels and its partners have donated R160 000 to Beukes and his family.
The International News Media Association (INMA) has released a report on how 14 global news media organisations have evolved their use of data to strengthen journalism, grow audience relationships and drive business results.
The One Club for Creativity has announced that agencies in Kazakhstan, Kenya, Saudi Arabia, South Africa and the United Arab Emirates were among the Pencil and Merit winners from 55 countries in The One Show 2025.
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